Zara faces a huge lawsuit over deceptive pricing and price spiking; USC and Alabama engage in T-shirt battle; man offers to pay for fines resulting from France’s temporary burkini ban; one company turns kids’ artwork into dresses; and sports retailers see growth: Here’s what’s happening in the apparel world…
Read MoreCollection: WHAT'S IN STYLE
8 Apparel Pieces to Layer on Sales
Fall is the perfect time for adding layers to an outfit on a chilly day. Sweatshirts, jackets and fleece are great for fall, too, but layering adds in another, well, layer of style and comfort. Plus, it lets us keep our staple tees and tanks in rotation. Here are eight styles that could help boost your bottom line when it comes to fall promotions…
Read More8 ‘Gilmore Girls’-inspired Promotions Perfect for Fall
With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
Read MoreThe Importance of the Personal Touch in Business
We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
Read More8 Styles to Run the Women’s Apparel World
Maybe it’s the constant stream of strong and inspiring women taking home medals at the Olympics, or maybe it’s the recent historical nomination of the first female presidential nominee of a major U.S. political party. Whatever the case, we’ve been embracing our inner girl power recently. So this one’s for the ladies. Or rather, those of you in the world of ladies’ apparel…
Read MoreThe Wrap: How Many Crystals Are On Those Gymnastic Uniforms & More
A closer look at the Final Five’s Olympic gymnastic uniforms, Alexander Wang gets $90 million lawsuit settlement, Trimark expands its sales force, researchers create self-repairing fabric, and temporary tattoos can be used as computer interfaces: Here’s what’s happening in the apparel world…
Read More12 Rugged, Safety Gear Options for the Hard-worker
Just like you would never cut corners while building a skyscraper, digging a water line or fixing a subway car, labor workers don’t want the companies that make their apparel to cut corners, either. End-users want apparel and gear that works as hard as they do…
Read MoreThe Best and the Worst Olympics Logos
Michael Phelps, Katie Ledecky, Kerri Walsh Jennings, Simone Biles—these are some of the standouts at this year’s Summer Olympics in Rio de Janeiro. But, while I’ve been marveling at all the amazing athletic performances this year, there’s one thing I can’t quit thinking about: this year’s logo. …
Read MoreThe Wrap: Forever 21 Copies Another Indie Designer & More
Forever 21 sells a sweatshirt that is nearly identical to one from an indie designer, mysterious Lululemon board member steps down, one organization redesigns hospital gowns to lift teens’ spirits, Olympics create its own knockoff merchandise, and Barneys sells more overpriced band tees: Here’s what’s happening in the apparel world…
Read MoreWould You Sell a Meaningless T-shirt?
Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…
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