Under Armour sues Chinese company for trademark infringement, Nike named the most intimate brand in the apparel industry, Forever 21 faces hard times, Dallas unites through local T-shirt vendors, and wearables have the potential to track sensitive information: Here’s what’s happening this week in the apparel world…
Read More
Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
Read More
We know, we know—the outdoorsy types don’t mind roughing it. But make sure your outdoors-loving end-users don’t have to. Take their minds off their wardrobes and let them focus on the adventures ahead with the help of options like these…
Read More
Without beauty pageants, we wouldn’t have “Miss Congeniality.” So, I do give them credit for that—but not much more. That is, until last week when the Miss Universe Organization announced that the Miss Teen USA competition would eliminate the swimwear competition and integrate an athletic wear competition. Among other things, do you know what that decision signals? Athleisure continues to soar in popularity, and it’s here to stay…
Read More
Under Armour predicts the future of athletic wear, Alibaba implements new tactics to fight counterfeiting, President Barack Obama dreamt of owning a T-shirt shop, smart clothes are gaining traction, and a South Carolina town bans sagging pants: Here’s what’s happening this week in the apparel world…
Read More
We love T-shirts—we have dresser drawers full of them to prove it. But we’ve grown more selective of which tees make the cut these days and end-users have, too. Choosing the right T-shirt for your client’s promotion comes down to understanding the end-user’s need—from cut to fabrication. Here are a few styles that could be the perfect fit…
Read More
From wedding dresses to wading pants, camouflage has found its way into almost every nook in the apparel industry. Want to join the fun with your next campaign? Camouflage may help end-users blend in with their surroundings, but these nine pieces of apparel stand out from the rest…
Read More
Last week, the soon-to-be NBA Hall of Famer tweeted a picture of himself wearing a T-shirt that read, “The Real Unaminous MVP,” with the Shaq logo below it, ESPN reported. Yes, “unaminous.” The tweet and misspelled shirt was an attempt to poke fun at Golden State Warriors’ Steph Curry. Instead, it just ended up coming back around on him…
Read More
Over the past few seasons, fashion designers have tried to incorporate fanny packs into their high-end looks, but consumers haven’t gotten on board—yet. But the tides may be changing. During Milan Fashion Week earlier this month, brands dressed up the hands-free accessory in ways that may be able to counter the typical notion of the fanny pack, Bloomberg reported…
Read More
The world of technology moves pretty fast. But no matter how many phone upgrades or software updates we do, there’s one problem the tech world can’t seem to remedy: keeping our phones charged. Luckily, when we’re on the go, we can rely on portable power banks. But one apparel startup wants to make the process even simpler…
Read More