Kanye West releases underwhelming merchandise, Lululemon is headed to the 2016 Summer Olympics, one apparel company takes pocket tees to a new level, donated clothing helps more than trashed clothing, and one school bans Washington Redskins merchandise: Here’s what’s happening this week in the apparel world…
Read MoreCollection: WHAT'S IN STYLE
10 Winning Sports Apparel, Uniform Options
When we were growing up, one of the most exciting things in the world was finishing soccer or baseball practice and seeing the coach grab a big box from the car. We knew that meant it was the day we would get our new uniforms…
Read MoreHow to Help Orlando a T-shirt at a Time
In this industry, we know the power of a T-shirt. We know how many impressions they provide—and how effective those impressions can be. A shirt donning a slogan in support of Orlando combats the hate that caused this tragedy and unites us all in support of our fellow man…
Read MoreThe Wrap: Columbia Turns Shirt Label Into Survival Tool & More
Columbia gets creative with its shirt labels, Uniqlo wants to be the world’s biggest apparel maker, Forever 21 rips off Kanye West tour merchandise, Amazon notably lacks baby apparel, and Britney Spears teams up with Juicy Couture in creative way: Here’s what’s happening this week in the apparel world…
Read More5 Caps End-users Need This Summer
Whether it’s to keep sun out of your eyes or to prevent painful scalp sunburn (yes, that’s a thing), hats are a staple in most people’s summer wardrobes. Here are a few caps that can help end-users stay safe from the rays and keep them looking stylish,…
Read MoreThe Wrap: NBA Supports LGBTQ Community with T-shirts, Would You Spend $900 on Ripped Jeans?
The NBA launched a gay pride T-shirt line; Would you spend $900 on ripped jeans?; Zara is extending it’s sizes to XXL; American Apparel has a “Make America Gay Again” campaign; and an Augmented Reality T-shirt exists: Here’s what’s happening this week in the apparel world…
Read More5 Reasons Chance the Rapper is a Marketing Genius
At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…
Read More6 Ways to Tackle Tie-Dye Apparel
When was the last time you considered using tie-dye apparel for your promotion? It is seeing a surprising resurgence. Brands, like Saint Laurent and Elder Statesman, are turning it high-end, and celebrities, including Justin Bieber, Jared Leto and Chris Martin, recently have sported the look, too…
Read MoreThe Wrap: Why Did Under Armour Hire a Fashion Designer? Has Lululemon Lost Its Way?
Under Armour taps fashion designer for new collection, Lululemon’s founder thinks the brand has lost its way, new survey shows consumers want properly fitting clothing, River’s End Apparel offers free decoration on Columbia apparel, and Ralph Lauren undergoes extensive revamp: Here’s what’s happening this week in the apparel world…
Read MoreHow Much Do You Love That Shirt?
You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion…
Read More