While it’s been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you’re anything like us, you love the opportunity to give back to Mother Earth. Whether it’s with eco-friendly products…
Read MoreCollection: WHAT'S IN STYLE
3 Wearable Tech Trends to Watch in the Promotional Products Industry
Wearable tech is one of today’s major buzzwords. And, perhaps, rightfully so. According to The Motley Fool, shipments of wearable devices increased 139 percent year-over-year—from 35.5 million in 2014 to 85 million in 2015. Here are three wearable tech trends that could prove useful for the promotional products industry…
Read MoreZara Pulls Controversial ‘Are You Gluten Free?’ Tee
By now, you’ve probably heard the term ‘gluten free’—even if you don’t exactly know what gluten is. A few years ago, mostly only people with celiac disease—where gluten damages the small intestine—stuck to gluten-free diets. But recently, reports have come out that almost anyone can benefit from such…
Read MoreVariations on a Classic: Baseball Shirts
At a baseball game, I’m always wearing the team’s colors and logos. My go-to shirts are classic baseball ones: team name on the front, player’s last name and number on the back. And I don’t think I’m alone in this. But just because you go for the tried-and-true design doesn’t mean there’s a lack of variety and choices…
Read MoreOutfit of the Week: April Fools’ Day Fun
So far, we’ve spotlighted outfits for men and women—but what about our furry, four-footed family members? Sure, we can have fun picking out different patterned collars for them, but they’ve got their own personalities. And, in a way, their own senses of style. Maybe they want to wear clothes! Or maybe they just make adorable models for showing off how to style menswear…
Read MoreThe Wrap: Camouflage Soars in Popularity, Why Women Pay More for Clothing and More
Camouflage is growing in popularity, women pay more than men for similar apparel, American Apparel appoints new board chairman, Fanatics teams with NFL for quick-turnaround merchandise, and Lululemon launches new, localized storefront: Here’s what’s happening this week in the apparel world…
Read MoreAmerican Apparel’s Post-bankruptcy Plans
American Apparel talks to Promo Marketing about its new CEO, the company’s January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.
Read MoreThe Wrap: Old Navy to Sell Stain-resistant White Pants, American Apparel and Postmate Collaborate for Delivery Service
Old Navy is launching stain-resistant white jeans; American Apparel is partnering with Postmate for a clothing delivery service; H&M will have an affordable and eco-friendly wedding dress collection next month; a Kentucky-based organization is selling Easter tees to raise money for orphans and widows; and swim leggings now exist thanks to Target: Here’s what’s happening this week in the apparel world…
Read MoreWhy Is Kanye West’s Merchandise Making Millions?
About a month ago, Kanye West hosted his Yeezy 3 fashion show and “The Life of Pablo” album listening party in Madison Square Garden. Tickets sold out in minutes, and those who were quick enough to snag tickets were able to purchase special-edition merchandise for…
Read MoreOutfit of the Week: Trendy Fan Apparel
From the upsets to the comebacks, March Madness is in full swing. Even if your end-users aren’t basketball fans, chances are they love the opportunity to support their alma maters or their regional college teams. The problem is that basketball jerseys are bulky and don’t lend themselves to much of a fashion statement. Luckily, celebrities…
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