H&M partners with Coachella, Sears sales were drastically down in the 2015 fourth quarter, Urban Outfitters and Navajo Nation continue their four year legal battle, Nike Golf releases new radical golf apparel and the Kalamazoo Growlers plan to create an emoji baseball jersey: Here’s what’s happening this week in the apparel world…
Read MoreCollection: WHAT'S IN STYLE
Would You Imprint That? Cold-Weather Edition
I recognize that ridiculous fashion has its time and place. So I searched the Internet for a few of the silliest, most impractical cold-weather apparel and accessories that someone, somewhere out there may want to wear to bring you a fun game of “Would You Imprint That?” Take a look at the products and cast your vote…
Read MoreOutfit of the Week: Valentine’s Day
Whether you love it or hate it, Valentine’s Day is almost here. So, while your end-users are hurrying to pick up bouquets of roses or staring hopelessly at their closets trying to choose outfits, you can be the hero they need. A festive and colorful date night outfit is the subject of this week’s #OOTW…
Read MoreThe Wrap: Anthrax, J.C. Penney Co. Face Copyright Infringement Lawsuits, and More
Designer sues metal band Anthrax over sweatshirt design, Burberry sues J.C. Penney Co. for using its well-known pattern, the Super Bowl proved a win for apparel, changes are coming to New York Fashion Week, Levi Strauss Co. introduces two new themed apparel collections, and Old Navy hits its biggest sales slump: Here’s what’s happening this week in the apparel world…
Read MoreGrease Is the (Promotional) Word
It was with great hesitation that I tuned into “Grease: Live” on Fox last week. Don’t get me wrong—I love the “Grease” movie—but I assumed this new version could never live up to my favorite childhood movie. However, three seconds into the opening credits of Jessie J singing “Grease Is the Word,” and I was annoying…
Read More‘Zoolander 2’ Uses Really, Really, Ridiculously Extensive Fashion-Related Marketing
The worlds of entertainment and fashion can be really, really ridiculous. So, it makes sense that the hybrid of the two would produce really, really, ridiculously good-looking male models, right? Right. If you didn’t know, “Zoolander 2” hits theaters Feb. 12—and the movie’s marketing tactics have been particularly creative…
Read MoreOutfit of the Week: Corporate Chic
Looking and feeling good while on the job is the focus of this week’s #OOTW (Outfit of the Week). This look from Corporate Catwalk keeps things professional and fashionable. Working in layers, staple pieces and a fashion rule that was made to broken (who says navy and black doesn’t look so good together?), this could turn into a go-to outfit for the office…
Read MoreThe Wrap: $30M Military Clothing Fraud, US Olympic Golf Uniforms Unveiled and More
Former clothing company owners involved in $30 million fraud, Olympic apparel unveiled for U.S. Golf Teams, the list of the top-selling NFL jerseys in the 2015 season is released, Under Armour sees boost in stock, the Navajo Nation and Urban Outfitters war continues, Playboy gets ready to debut its first clothed issue, and Kate Spade changes her name to match her new brand: Here’s what’s happening this week in the apparel world…
Read MoreS&S Activewear Companies Completing Transition to Single Brand
S&S Activewear, Bolingbrook, Ill., announced the culmination of its single-branding efforts. After operating as three separate companies—S&S Activewear, Americana Sportswear and Eva Sportswear—in 2014 and being co-branded throughout 2015, the company will begin operating solely as S&S Activewear this spring. “It’s been a very natural transition,” said Margaret Crow, director of marketing for S&S Activewear.…
Read MoreThe Problem with Promotional T-shirts
Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
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