By Ilise Benun, marketing mentor If you want to drive traffic to your Web site, PLUS get better rankings on Google, then other sites have to link to yours. And one way to do that is make your site a genuine resource for visitors. What better way to start than adding a simple Resources Page, where your prospects and visitors will find useful links that relate to what they need and which complement your services. Several of the Marketing Mentor clients have done just that and they are, I think, especially good models. There’s no “right” way to do this; each site takes a
Read MoreCompany: A.T. Cross
Heritage Cross Expands Performance Collection
Heritage Cross Apparel, Fountain Hills, Ariz., has added four new items to its performance collection. The garments consist of 100 percent micro-poly combined with the “Cross Cool” system and an antimicrobial finish. Available in a variety of colors, the new styles include a diamond pattern mock, a three-button polo with sleeve and back color inserts, a tone-on-tone birdseye stripe shirt and a “body mapping” piece with strategically placed inserts to help wick moisture away from the body. For more information, call (866) 900-7776 or visit www.heritagecross.com.
Read MoreHow To Sell Luxury Accessories
At A. T. Cross, luxury writing instruments and accessories have long been symbols of success and achievement. For more than 160 years, our writing instruments have served as the industry standard-bearers for quality, style and service. Our continued commitment to these principles means that when you give Cross, you give more than just a pen: You give recognition, luxury and a sincere expression of thanks and admiration. With the holiday season fast approaching, Cross is the perfect way to exhibit appreciation and esteem for valued clients and colleagues. For instance, consider one of our handsome timepiece/writing instrument gift sets to create a lasting impression.
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