Bodek and Rhodes Introduces Sam Gerber as VP of Business Development

Bodek and Rhodes, Philadelphia, recently introduced Sam Gerber as the new vice president of business development. Gerber, a well-known apparel industry veteran, joins the family-run business in this newly created position to help lead and expand the company’s customer service and sales. “Sam is an industry pro and I’m very glad to have him join our family,” said Mike Rhodes, president. “He’s got such a diverse background and in-depth industry knowledge, it really gives him a keen eye for all the aspects of our business and I have no doubt he is going to be a huge asset to Bodek and Rhodes.” Gerber’s experience

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Broder Bros., Alpha Launch New Distributor Tools

In an effort to continue to fuel their growth, Broder Bros. and its subsidiary, Alpha Shirt Company of Trevose, Pa., recently announced an expansion of the marketing tools section of their websites, giving distributors an even greater array of sales tools and online support. With the new marketing tools, Broder Bros. has created an innovative support system that allows key distributors sell more efficiently to end-users. The updated marketing tools Web site not only provides new and exciting features, but also explains to the customer how to use these tools and why they are beneficial to them. Distributors now have access to:

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Alpha Shirt and Broder Bros. Announce Open House Series

Alpha Shirt Company and Broder Bros., both based in Trevose, Pa. announced their 2008 Open House Event Series, which will be held at their dual branded distribution centers throughout the country in 2008. The current schedule includes the following cities and dates: • Orlando, FL – March 13th • Philadelphia, PA – April 17th • Chicago, IL – September 25th • Dallas, TX – October 23rd Open House Events invite customers into their local distribution centers for a full day filled with brand presentations, seminars and tours of the distribution center, in addition to free product giveaways,

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Broder Bros. Announces “Super Sweeps” Buyer’s Program

Customers of Alpha Shirt Company, Broder and NES, all of Trevose, Pa., now have the chance to win a variety of luxury prizes with every order they place this summer. Cars, cruises, plasma screen televisions, game systems, motor scooters and trips are just some of the prizes the company is giving away as part of its “Super Sweeps” Buyer’s Bonus Program. Registration for daily and weekly sweepstakes prizes begins Fri., June 1. Each order placed will be converted into points that can be used to enter a variety of sweepstakes drawings. Customers can also earn points without ordering. Once registered, customers can play the Instant

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