New York-based apparel maker Anvil Knitwear has released its formalized environmental and social responsibility principles, acknowledging its responsibilities to the global community in which it operates. These principles are designed to inform all of Anvil’s decision making and to support its commitment to environmentally sustainable growth. “Anvil has committed itself to being an industry leader in key areas,” said CEO Anthony Corsano. “These include creating innovative and eco-friendly products at affordable prices, being a model in our industry for carbon footprint reduction and promoting socially responsible, ethical treatment of all our employees.” Anvil’s initiatives include energy and water conservation efforts, as well
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Go Green (or Go Home)!
DON’T LOOK NOW, but—POOF!—the promotional products industry just went green. Green meaning, of course, eco-friendly—not violently seasick, uncontrollably jealous or oddly monochromatic. No longer is saving the earth simply a topic for college campuses and backstreet beat coffee shops. The environmental sloganeering has been replaced by actual conversation—which, it should be pointed out, never would have happened without the sloganeering—as big businesses wake up to the natural world around them. Suppliers and distributors are singing a new tune that is friendly to everyone’s ears. More importantly, end-users are purchasing environmentally responsible products and supporting conservational business practices. Even if they don’t realize it, or
Read MoreANVIL KNITWEAR OUTFITS GUESTS FOR LAUNCH OF FIRST U.S. “GREEN” HOTEL
Anvil Knitwear, New York, helped Napa Valley’s Gaia Hotel celebrate its highly anticipated grand opening on March 30 by donating T-shirts from its 100 percent organic line for the event. The Gaia Hotel, which gets its name from the Mother Earth goddess in Greek mythology, is the first fully environmentally sustainable hotel in the United States. “Anvil launched its organic line just two weeks before our opening,” said Sunshine Gallagher, event coordinator. “Getting the two together was kismet. Both Gaia and Anvil are at the cutting-edge of a major ‘green’ movement.” The Gaia Hotel was built on four naturally landscaped acres to appeal to
Read MoreANVIL INTRODUCES LINE OF 100 PERCENT ORGANIC T-SHIRTS
Anvil Knitwear, New York, recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. He continued: “The time is right to bring an affordable organic tee to the market. Corporations
Read MoreAnvil Introduces Line of 100% Organic Cotton T-shirts
New York-based apparel maker Anvil Knitwear recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. The first orders will be shipped in mid-March. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. “The time is right
Read MoreAnvil Eliminates $200 M in Debt with Financial Restructuring
New York-based apparel maker Anvil Holdings recently announced it has completed a successful financial restructuring of its capital structure, which has eliminated approximately $200 million in debt and preferred stock in exchange for new equity and warrants. The company expects to close on all transactions necessary to consummate the restructuring by Feb. 5. CEO Anthony Corsano, said, “Our new financial structure will allow us to compete more successfully, and will also facilitate our plans for short and long-term growth with new facilities, new brands and new styles. We are very excited about our future.” In addition, the company has constructed a new state-of-the-art
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