If we were to count the miles traveled by a hiker who walked the Appalachian Trail, from Georgia to Maine, they would clock 2,178 miles. The average walker in the Susan G. Komen 3-Day for the Cure walk would hit 60 miles. If we measure the miles walked by the average American adult each day, however, the number dwindles to about two miles, or 4,000 steps.
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St. Louis-based Ariel Premium Supply Inc., a supplier of stress relievers, pedometers, nonwoven bags and general promotional products, recently restructured its sales department to better serve its distributor customers and national accounts.
Read MoreSt. Louis-based Ariel Premium Supply announced it launched a new service designed to help distributors increase sales. The new Flyer Wizard service allows distributors to select up to 10 Ariel Premium Supply products,
Read MoreIn an effort to increase awareness and sales of its line of promotional products north of the border, St. Louis-based Ariel Premium Supply announced it recently engaged the services of a Canadian sales and marketing organization.
Read MoreCleveland-based Proforma announced its list of 25 vendors that will be sponsoring the 2009 Proforma Convention and Family Reunion, being held July 8 to 11 in Denver. Vendors and sponsorship levels include:
Read MoreLast year was so chock-full of great ideas, we couldn’t fit them all into our 2009 Sales Outlook. Below, you’ll find the tips we just couldn’t squeeze in.
Read MoreThe Promotional Products Association of the Midwest (PPAM) announced its 2009 officers and board of directors. They include: Officers: President: Ted Fuehr, MAS, of distributor Incentives International, Overland Park, Kan. Vice President: Cheryl Becker, MAS, of supplier Gill Studios, Lenexa, Kan. Secretary: Jacque McHugh of supplier Magnet LLC, Washington, Mo. Treasurer: Tina VanHoogstraat of supplier Quick Point, Fenton, Mo. Past President: Joe Keely, MAS, of supplier Quick Point, Fenton, Mo. Directors: • Bill Wilder, CAS, of distributor Clayman Promotional Group, Kansas City, Kan. • George Smajda of distributor Lee Wayne, Sterling, Ill. • John Short of supplier Ariel Premium Supply, St. Louis For
Read MoreProvo, Utah-based Seastone, a leading provider of specialty gift card packages and promotional programs, announced the availability of the Walt Disney Collection gift card packages featuring characters such as Mickey Mouse, Hannah Montana, Disney Pixar’s Cars and Disney Princess. The new line is aimed at the teen market, as teens have embraced gift cards faster than any other segment. According to the Teen Gift Card Survey, commissioned by Comdata in 2007, teens reported 46 percent of the presents given were gift cards—a 12 percent increase from 2006. “Combining Seastone’s best-of-class gift card packaging with world famous Disney characters is going to revolutionize gift card
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THE WORKINGS OF the global economy are beyond ordinary levels of comprehension. The flow of money across international boundaries happens at the speed of light thousands of times a day. Conceptual currency, carried on cables, disappears from New York, appears in China, is split between branches in Beijing and Hong Kong, is converted and withdrawn. The whole system is held together by the even more abstract concepts of faith and agreement. People agree the green, paper rectangles have value, and they have faith the same agreement will be in place each day. As a testament to the strength of the consensus, financial institutions exist seemingly
Read MoreLOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more
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