Global Writing Instrument Market to Reach $21.6 Billion by 2017

Pens, pencils, markers and highlighters will soon have a higher value than the gross domestic product of nearly half the countries in the world, a new study shows. A report from research firm Global Industry Analysts shows that the global market for writing instruments is set to reach $21.6 billion by 2017.

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2011 Year in Review: Industry News

This week, Promo Marketing is looking at the stories that helped define 2011. Today, we’ll be looking at the industry news in 2011: the mergers, moves, openings and closings that defined the promotional products world.

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On the Ballpoint

It’s not a deal until it’s been inked, especially with promotional writing instruments. Here are six pen facts to keep in mind when trying to get your client to sign on the dotted line.

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