Parasols, Maraschino Cherries and Green Olives

Some mixed drinks stand out with ridiculous names, like “Jamaican Me Crazy” or “Sex on the Beach.” Others employ distinct and unusual ornaments, such as huge celery stalks, bright syrups or tiny paper umbrellas. These conventions likely started as a way for bartenders to brand their specialties, which was a good idea, but over time, hasn’t the luster faded a bit?

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Polyconcept North America Acquires Journalbooks

Polyconcept North America, a wholly owned subsidiary of promotional products supplier, Polyconcept, and owner of Leed’s, Pittsburgh and Bullet Line, Miami, has signed a definitive agreement to acquire Journalbooks, Charlotte, N.C. The transaction, for which terms have not been disclosed, closed on July 2. Polyconcept North America’s combination of Leed’s, Bullet Line and Journalbooks will represent the largest US supplier of non-wearable promotional products with more than 1,600 associates throughout the country. “We are thrilled to add Journalbooks to the Polyconcept family,” said Michael Bernstein, CEO of Polyconcept North America. “Journalbooks has similar operating philosophies as Leed’s and Bullet Line with an emphasis on

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2007 Supplier Excellence Awards

LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more

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Polyconcept Acquires Bullet Line

Polyconcept, Amsterdam, has announced it has signed a definitive agreement to acquire Bullet Line, Miami. Terms have not been disclosed, and the transaction is expected to close next month. Polyconcept is the parent company to Leed’s, New Kensington, Pa. “We are extremely excited to bring Bullet Line into the Polyconcept family,” said Michael Bernstein, CEO of Polyconcept North America. “Bullet Line is the premier company in its niche, offering excellent product and decorating capabilities with a strong sales and service team. Bullet Line provides a perfect complement to Leed’s, covering products and price points that are outside of Leed’s core expertise.” According to Bernstein, Bullet Line and

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