Winston-Salem, North Carolina-based Hanesbrands Inc. announced continued progress in executing its consolidation and globalization cost-reduction strategy, which includes increasing production in Asia. The latest supply-chain streamlining, expected to be completed by the end of summer 2009, will consolidate production through nine plant closures in five countries in the Western Hemisphere, affecting approximately 8,100 employees. It also will complete the migration of the company’s large knit-fabric textile production from the United States. “We are making significant progress in expanding our supply-chain production capability in Asia and consolidating into fewer, larger facilities located in lower-cost countries around the world,” Hanesbrands CEO Richard A. Noll said. “Globalizing
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Hanesbrands Announces EasyColor System
Hanesbrands, based in Winston-Salem, N.C., announced that buying the right color apparel has become easier with the company’s EasyColor system. The EasyColor system has three parts: Practically every T-shirt, fleece and sport shirt will be available in 10 core colors 11 T-shirt styles will be available in 20 classic colors Beefy and tagless, two of its most popular tees, will be available in a full range of 40 colors Hanesbrands’ EasyColor system is available in both the adult and youth styles. The goal is to make the process of finding and securing product easier by adding more continuity. Hanesbrands’ EasyColor system also
Read MoreLEARNING Curves
ONCE UPON A time, in a fashion industry not-so-far away, wafer-thin models became the norm. “Heroin chic” inched its way into the cultural lexicon and Hollywood’s red carpet grew lousy with actresses the approximate width of a coat hanger. Women knew they had waists. Curves, too. But clothes that accentuated—or even acknowledged—these shapes did not exist. In an equally nonsensical dimension, promotional apparel cornered the market on the opposite end of the spectrum: the shapeless, one-size-fits-all garment. Despite the fact that “one size” fit no one particularly well, it became standard fare. And women’s curves were thwarted again. Yet, in 2008, hope
Read MoreCheck out Promotional Marketing’s Educational Webisode
If you missed Promotional Marketing’s Webisode “Education Market: Build Your Sales Credentials with Schools and Universities,” you can view it at http://napco.com/pm/webcasts/
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