The Latest in Promo Tech

Just like the people behind the cutting-edge technology we see popping up, the distributors who sell them are only limited by their own imagination.

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HPG Rebrands Webb Company as Mixie

After 28 years of mastering its craft and its acquisition by HPG in 2020, Webb Company has changed its name to “Mixie.” With the new company name comes a new logo, website, font, marketing collateral, product photography and entire visual identity system, along with a newly completed, state-of-the-art production facility…

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Showing Off

Promotions at trade shows and events should make a great impression when they’re first handed out, and continue to keep your client fresh in attendees’ minds days, weeks and months later. Here are some success stories from top suppliers.

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Keep Calm and Write On

Writing instruments have come a long way from cavemen chiseling into stone to communicate. We can choose from pens, styluses, highlighters—the list goes on. Promo Marketing spoke to two leading writing instrument suppliers to help explain that the business of promotional pens makes sense in the digital world.

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Hub Pen Company Training Program Helps with Larger Goals

Hub Pen Company, Branintree, Mass., developed the Lean Six Sigma Yellow Belt training program and certification to give employees more tools to become valuable players in order to better accomplish the company’s larger goals and objectives. This better understanding of daily tasks converts into enhance quality, decreased waste and better cycle times.

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