Here Comes the Sun

It may only be April, but the increasing temperatures promise that summer, the season of bikinis, barbecues and beaches, is only a few months away.

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To a Tee

One of the most diverse items in the promotional industry, T-shirts present so many buying decisions that picking out the right one can be daunting. The number of choices are sure to increase as innovation introduces new kinds of T-shirts, like those made from transitional or slub cotton, with more and more frequency. Add the ever-changing winds of fashion to the decision mix, and picking the right tee for a given promotion can quickly become complicated.

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SURVIVAL OF THE Fittest

FROM THEIR INCEPTION as appropriate-for-daytime-wear wardrobe standby (or inappropriate, depending on who’s doing the judging), T-shirts have been the put-upon younger brother of the apparel clan. Slacker. Underachiever. Slob. Uniform of the basement-dwelling video-game player, or worse, the go-to garment for sweaty work outside or on a treadmill. Yet, in the last 10 years or so, there’s been a bit of a shake-up in the hierarchy. T-shirts grew up. In fact, they became king. In an effort to emanate a more offbeat vibe, many designers began adding them to their collections, emblazoned with rock-and-roll icons and/or ironic witticisms. Likewise, in a nod toward

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