Making it Personal

Modern man is a delicate creature. A too-bright sun, an office full of too-dry air, or even a tiny fleck of errant cream cheese on a tie can ruin a morning to the point no amount of lattes or New York Times op-eds can fix.

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A Hole-istic Approach

Event planning is a field well-suited for promotional product use, but for golf tournaments and events, this is especially so. Not only do you have all the sales opportunities of a regular event, like T-shirts for volunteers and staff, you also have a multitude of golf products available to bear your client’s logo. From clubs and balls to sunscreen and umbrellas, what follows below are a few tips and tricks to picking the right items* for each part of a golf promotion.

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A DOSE OF GOOD Advice

DISTRIBUTORS WOULD DO well to check out the latest health and wellness products. From items comprised of amped-up oxygen to those that undergo rigorous testing to ensure efficacy and even those that help ease neck pain, this year’s health and wellness products have come to the aid of ailing bodies and bottom lines. A REFRESHER COURSE Ballanda Corporation, Santa Fe Springs, Calif., brings something breathtaking to the industry this year—oxygen. The company is the exclusive supplier of O+ (Oxygen Plus), a portable oxygen product that “boosts energy, increases alertness and alleviates the effects of jet lag, altitude and [hangovers],” according to

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Leashables Unleashed

Anyone who has been to a few recent promotional products trade shows has probably come across Parker, Colorado-based Leashables. Even distributors that have no interest in selling personal care or hygiene products find the Leashables booth mesmerizing. Perhaps it is the televisions playing a reel of skiing stunts or commercials made to look like 50s-era filmstrips, albeit more edgy, that attract show-goers. Though, the appeal could equally be the obvious excitement of the Leashables staff, most notably the company’s founding brothers, Jeff and Brady Anderton. Any reports of the promotional marketing business getting younger should cite the Andertons. But their youth does not cause

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