Impact Promotional Publishing Closes, Founder Klein Makes Major Statement

On the 30th anniversary of its founding, [Impact Promotional Publishing] will discontinue publication of the Impact Advertising Catalog and all other promotional industry sales and marketing products. Taking a philosophical and long view perspective, Mr. Klein concluded, “It has been 37 years, since I first became associated with the promotional industry and my significant regret, looking back on that time, was my inability to facilitate and accomplish an important goal: the ownership of the industry’s name/address profiles and product descriptions by the non-profit, national trade association, PPAI.” Having waged a long and endless personal campaign, in courts and in competition, with the Advertising Specialty Institute, ASI, I believe that the industry would be better served with our common assets in neutral hands, so that small, innovative entrepreneurs could bring sales and marketing products to suppliers and distributors.

Read More

Advertising Advertisements

PPAI announced yesterday that it was buying advertising time on one of Time Square’s JumboTrons to run a 15-second commercial explaining the value of promotional products in general as advertising tools. If you didn’t get their initial release, Charlie has the story in the newsletter for this week.

Read More

PPAI Takes Times Square with 15-second Video Spots

As part of Irving, Texas-based Promotional Products Association International’s (PPAI) ongoing efforts to raise the awareness and usage of promotional products in a down economy, the organization announced it acquired four 15-second video spots to be broadcast on a full-motion, full-color video billboard in New York City on 42nd street, near Times Square.

Read More

R.S. Owens’ Scott Siegel Attends White House Town Hall

Scott Siegel, MAS, president of Chicago-based R.S. Owens, was among the 100 individuals selected to attend President Obama’s virtual town hall meeting.  This meeting, the first of its kind, was held in the White House on March 26 and included a live audience of business leaders, medical professionals and educators. The event was simultaneously broadcast on the Internet to encourage nationwide involvement.

Read More