Irving, Texas-based Promotional Products Association International (PPAI) released the results of its annual study confirming distributor sales of promotional products in 2007 increased 3.5 percent to $19,440,837,547 for 2007—setting a new sales record for for the third consecutive year. Distributor sales for the same period in 2006 were $18.8 billion. The annual study was conducted exclusively for PPAI by Richard A. Nelson, Ph.D., at the Manship School of Mass Communication at Louisiana State University; Rick Ebel, principal of Glenrich Business Studies; and Michaela Mora, research consultant at Relevant Insights, LLC. Sales of promotional products have increased by more than $670 million in 2007. This
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‘Til We Chat Again …
I’ve got some good news and some great news. I’ll start with the great news first: After a tenure of 51⁄2 years, Friday, April 25 will be my last day at Promo Marketing magazine. I’ve accepted a new position as a writer at an ad agency. So, herein is my final entry to my three-month stint as a PromoMarketing.com blogger (well, I suppose the part about the end of the blog might be the only bad news).
But, here’s the good news: Although I will no longer be a full-time staff editor at Promo Marketing, I will, however, continue writing for the magazine
Read MorePPAI Adds Three New Partners, Three New Perks
The Irving, Texas-based Promotional Products Association International (PPAI) announced it has selected The Omnia Group, PPAI Travel and PPAI Fun Pass as authorized Business Partners. PPAI members will be offered benefits, including pre-employment hiring tests and consulting services from Omnia, comprehensive travel services through PPAI Travel and discounted entertainment tickets from PPAI Fun Pass. Designed to provide savings on everyday products and services, the PPAI Business Partner Program allows members to save money while they grow their businesses. From discounted shipping with FedEx to artwork conversion with ArtworkServicesUSA, PPAI offers an abundant choice of member incentives. “We want our members to get the
Read MoreSupplier Candid Camera (or New Product Videos)
Some people may have seen me strolling around the recent PPAI and ASI shows. I was the one with the video camera convincing unsuspecting marketing managers and sales reps to show off their companies latest products on film. Now that the editing is finished, we’ve begun posting the first of the videos. I hope that everyone will take a few minutes to check them out. You never know, the sights and sounds of the shows may just shake a few of those forgotten memories loose (whether you like them or not).
Check out all the new videos including Ball Pro, Visstun and Canyon
Read MoreManifest Destiny
IT’S HARD NOT to detect a sense of pride in the tone of business owners who manufacture domestically. The whole thing can be likened to a proud father announcing the birth of his firstborn son. At this year’s PPAI Expo in Las Vegas, this writer marveled at the countless booths that donned the “Made in the USA” designation. From household items constructed of plastic derived from U.S.-grown corn to U.S.-manufactured T-shirts decorated with crystals, the selections were endless. Then, it suddenly made sense—despite all the hype of overseas manufacturing purported to being the wave of the future, American manufacturing continues to thrive in
Read MoreOk, the Joke’s on Me!
On the island of St. Croix, USVI—my native homeland—we have a saying that goes: “Hurry dog eat raw corn.” In phonetically written, local-dialect form, the saying would look (and sound) something like this: Huh-ree dawg eat rawh kahn. It simply means: those who make hasty and poorly-thoughtout decisions will reap the fruitless, sometimes harsh, repercussions thereof.
So, in the spirit of “Hurry dog eat raw corn,” this week, I wanted to highlight a few bloopers I’ve made as an editor for this fine publication over the years. Sometimes, it’s good to laugh at ourselves—actually, it’s often good to do so.
1. Hurry
Read MoreR.S. Owens Sends Distributors to 2008 Televised Emmy Awards Event
As part of an exciting sweepstakes event at this year’s PPAI Expo, Chicago-based R.S. Owens awarded a pair of tickets and an expenses-paid package to Brooke Ness of S&S Promotional Group, Fargo, N.D. Ness was the winner of a drawing that was held at the end of the Expo’s second day. She received a pair of tickets to the 2008 Primetime Emmy’s, round-trip airfare, two-night hotel accommodations, dinner for two and a limousine ride to the awards ceremony, which will take place in September at the Shrine Auditorium in Los Angeles. Ness’s card was drawn from more than 500 registrants, and she will
Read MoreVantage Apparel Takes Home Triple Crown
Vantage Apparel, Avenel, N.J., a leading manufacturer and decorator of logoed apparel, was honored with two Gold Awards at the 52nd annual Promotional Products Association International (PPAI) Suppliers Achievement Awards competition. The company also received a first-place finish in the 2008 Advertising Specialty Institute’s (ASI) Distributor Choice Awards for decorated apparel. The Gold Embroidery award was won with a 140,000-stitch, multi-media logo, the Shell Game. The logo conveyed the picturesque scenery of the event location through a variety of embroidery techniques. Appliqué, 3-D puff, metallic threads, creative color choices and impeccable registration all contributed to the award-winning design. The Gold Web award was
Read MoreCrystal D Wins Gold and Silver at 2008 PPAI Awards Ceremony
Crystal D, St. Paul, Minn., was selected as a gold winner in two categories and a silver winner in one category at the 2008 Promotional Products Association International Awards ceremony during January’s PPAI Expo, held in Las Vegas. Crystal D won gold in the “Etching-Engraving” and “Two or More Distinct Processes to Produce a Specific Visual Effect” categories. Crystal D submitted the crystal Columbus Award, which was both front- and reverse-etched to create a unique visual effect, for the “Etching-Engraving” category. For the category, “Two or More Distinct Processes to Produce a Specific Visual Effect,” the crystal NASCAR Car was submitted.
Read MoreIT’S NOT THAT EASY BEING GREEN
T’S NOT THAT easy being green. When Icelandic musician, Bragi Thor Valsson penned this lyric decades ago—which later became famous in the 1970’s by everybody’s favorite frog, Kermit—he couldn’t have known how prophetic the words would one day prove to be. Aside from providing a lovable children’s puppet with a cathartic means by which to come to terms with his self image, the lyric has, for this writer, come to epitomize the largely unspoken sentiment felt by much of the industry—What exactly does it mean to “go green?” For many suppliers, such as Fenton, Missouri-based QuickPoint, going green has to do with the incorporation,
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