This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the ‘Infotainment Value’ of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the largest annual event for SACDV, is a member-only event, limited to invited guests of SACDV distributor firm members.
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This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. The sold-out show was held at the Valley Forge Convention Center, Valley Forge, Pa., on Sept. 13. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the “InfoTainment Value” of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the
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The Houston Promotional Products Association (HPPA) has become the first fully chartered affiliate of PPAI, Irving, Texas. HPPA successfully completed the criteria for affiliation as part of the new Regional Affiliate Program developed by PPAI and the Regional Association Council (RAC). “The Regional Affiliate Program establishes a formal alliance between participating regional associations and PPAI while ensuring that regional associations maintain their autonomy,” explained Kimberly Fischer, director or regional relations. “This partnership enables participating regional associations to speak with one industry voice, which carries a greater impact than many separate voices. The fact that HPPA met all the criteria for affiliation far ahead of
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TO TAG OR not to tag. This is the question facing new companies entering the promotional products arena and established companies reevaluating the way they do business. “Tag” in this case refers not to the products but to the companies themselves. In this industry, nearly everyone is familiar with ASI numbers and most are familiar with UPIC identifications. Why would one company choose a UPIC identification over an ASI number or vice versa? Why do some companies opt for both? Why do other companies use neither? To better understand the markets, Promotional Marketing contacted Tim Andrews, president of Trevose, Pennsylvania-based ASI; Scott Fuhr, director of corporate
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Approximately 100 industry female executives were inspired, empowered and refreshed at the Second PPAI Women’s Leadership Conference last month. Participants evaluated the conference at an overall value of 99.4 percent, which helped to influence PPAI’s decision in making it an annual event. “I was drawn back to this year’s conference because of the relationships I established at last year’s conference,” said Teresa Moisant, president/owner of Oklahoma City-based distributorship Moisant Promotional Products. “The personal bonding experience is just amazing. It’s a group of women with a total commitment to helping each other.” The event, which convened in Colorado Springs, Colo., July 19-21, provided opportunities for
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PPAI, Irving, Texas, will conduct a free Webinar on Wed., Aug. 16 at 10 a.m. (CDT) to update industry practitioners about new legislative opportunities to preempt Proposition 65 and address the current prohibition on the sale and distribution of certain promotional products in the state of California. According to PPAI personnel, the United States Senate is currently debating a bill that will provide federal guidelines and stop enforcement for some limited products and provide federal guidelines for Proposition 65, the Safe Drinking Water and Toxic Enforcement Act, approved by California voters in 1986. The initial purpose of Proposition 65 was to protect California citizens
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When the folks at Promotional Marketing asked me to write an article with tips for finding new promotional products clients, my first thought was: open a window and look outside—there they are. Dial any random number—there they are. Swing a dead cat and see who it hits—there they are. This is one business that doesn’t require looking under rocks or great detective work to find new prospects. They are literally everywhere. Every business, organization, neighborhood, event, team, school and group is a prospective promotional products client. The problem is not finding them; it is connecting with them and ultimately having a few of those
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PPAI, Irving, Texas, membership has surpassed 7,500 member companies, announcing the highest in the history of the nonprofit trade association that serves the promotional products industry. This total represents more than 500 new members since November 2005, and a 14 percent increase since May 2005. “Everything we do is designed to help our members grow their businesses,” said Michele Packard-Milam, director of membership development. “Our flagship trade show, The PPAI Expo 2007, is loaded with business building products and educational opportunities; our research makes it easier for our members to identify new markets; and our Nova credit card processing system allows customers to do
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PPAI, Irving, Texas, will once again sponsor Solutions Summit, a high-level educational forum that is now part of Marketing Days, a new event scheduled for Sept. 26 to 29, 2006, in Chicago. “We know a marketing effort is successful when the message is consistent, targeted and moves the audience to take action,” said Steve Slagle, PPAI’s president. “And we know that incorporating promotional products into the mix in a strategic manner produces measurable results.” The three-day umbrella event is expected to attract 30,000 attendees, more than 2,200 exhibitors and will be host to more than 120 seminars. Sponsored by The Motivation Show and the In-Store Marketing
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PPAI, Irving, Texas, has announced the nominees for its 2007 Board of Directors. From the eight nominees, two suppliers and two distributors will be elected by PPAI supplier and distributor members. Those elected will serve a four-year term that begins at the conclusion of The PPAI Expo 2007 in Las Vegas. The ballot vote ends on Sept. 15, and results will be announced during that month. In an effort to increase voter participation, each distributor and supplier member, through their designated representative, will have the option of voting by mail or electronically through an independent election administrator. Due to laws governing businesses in the state,
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