Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014

On Jan. 13, top 50 promotional products supplier Prime Line announced that it had acquired industry direct sourcing companies R.O.I. by Source Abroad and Get It Global in separate transactions. In an interview with Promo Marketing, Jeff Lederer, president of the Bridgeport, Connecticut-based Prime Line discussed how the acquisitions came about and what it means for the company. Below, read Lederer’s thoughts on overseas sourcing, what it means for the company and for distributors, and what to expect in 2014.

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Prime Line’s Final 2013 Webinar Set for Thursday

Prime Line, Bridgeport, Conn., resumes its 2013 monthly webinar series with “Fearless Forecast for 2014: Emerging Trends, Hot Markets and New Products” at 2 p.m. EST tomorrow. Jeff Lederer will provide selling ideas, case histories and new product videos related to emerging trends and hot markets for 2014 in this 30-minute webinar.

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Squeeze Your Way to Success

There are reasons stress reducers have stuck around for so long (besides the fact that stress seems to be the one constant in our ever-changing world). Here are nine reasons to convert stress reducers from handfuls of polyurethane foam to squishy moneymakers.

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Prime Line Announces 2013 Success Stories Contest Winners

Prime Line announced that a video entry from distributor P.O.P. Solutions Group is the grand prize winner in the company’s Success Stories Contest. The video is a testimonial for Prime Line’s Emergency Mobile Charger and explains why P.O.P. Solutions Group has been successful selling this item.

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Prime Line to Host “The Leading Edge of Tech” Webinar

Prime Line’s interactive webinar series continues with “The Leading Edge Of Tech” on Friday, September 27 from 2:00-2:30 EST. Hosted by Jeff Lederer, president of Prime Line, the webinar will look at what’s trending now in the industry’s fastest-growing product category—tech accessories.

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