Company: Promotional Marketing

Promotional Marketing’s New eCatalogExpress.com Offers Suppliers Big Savings During Postage Hike

Promotional Marketing’s eCatalogExpress.com service proves to be even more beneficial as the Postal Regulatory Commission announces higher prices for mailings and catalogs, effective May 14. While traditional catalog mailers will suffer increased costs of up to 40 percent, suppliers and distributors who utilize eCatalogExpress.com will bypass the postage hike through the service’s reduced print, postage and fulfillment costs. The new rates recommended by the regulatory commission have given rise to concern, especially those changes for a small, but significant, minority of catalogs, which would increase by as much as 41 percent, according to the United States Postal Service. Even with a request from the post

Read More

PROMOTIONAL MARKETING’S STOVER RECEIVES MAS

Anthony Stover, senior distributor account manager for Promotional Marketing Publishing Group, Philadelphia, passed the certification examination administered by PPAI to receive the Master Advertising Specialist (MAS) industry certification. According to PPAI literature, “MAS/CAS certification is the only recognized credential in the promotional products industry and signifies that an individual has reached and continues to meet a higher standard of professionalism, knowledge and experience within the industry.” “I am proud of this accomplishment and honored to be recognized,” noted Stover. “The MAS certification enhances my ability to partner with distributors and assist them in meeting their sales and marketing objectives.” Stover has been in the

Read More

Head of Her Class

A SIGNIFICANT PART of promotional product sales requires instructing, demonstrating and coaching, not to mention frequent bouts with adding and subtracting—all activities generally associated with schooling. From the looks of things, it seems that a teaching degree or equivalent experience would be necessary in order to be successful in the industry. Maybe that’s a bit far-fetch, but it’s not impossible to find people from all walks of life who have pledged their allegiance to the rules of the industry upon relinquishing previous careers. And what better person to fall in line than a former public school teacher? Rosalie Marcus, Promo Biz Coach and founder

Read More

CANDIDATES PASS INDUSTRY CERTIFICATION EXAMINATIONS

A total of 44 industry professionals passed the Master Advertising Specialist and Certified Advertising Specialist (MAS/CAS) certification examinations administered by Irving, Texas-based Promotional Products Association International (PPAI) at January’s PPAI Expo in Las Vegas. “Earning a professional certification is an avenue being traveled by more and more people in the industry,” noted Steve Slagle, PPAI’s president and CEO. “Making the commitment to pursue a MAS or CAS certification is a benchmark of the effort individuals are willing to make to ensure their future business success and the overall professionalism of the industry.” The MAS certification requires the equivalent of 170 hours from a structured curriculum, five

Read More

Put It On Plastic

IN AN ERA where “charge it” has become not just a saying but a way of life, it’s not surprising that plastic cards of all kinds have found themselves at the top of the totem pole as profitable and enduring consumer products. To that end, some promotional products suppliers have adopted their own, increasingly popular version of the coveted plastic card—promotional gift cards. Promotional Marketing sat down with Watson Nichols, senior communications manager at Atlanta-based InComm and Steve Pruitt, vice president of marketing and business development at Midland, Texas-based Teraco for an in-depth look at this new wave in gift-giving.

Read More