Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.
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Don’t worry about spending $12.00 to see Fast & Furious 6 in theaters for auto product inspiration. We checked with a few auto products suppliers and apparently the movie offers no practical advice for selling automotive products. Follow these tips instead.
Ready 4 Kits, Keene, N.H., a leading supplier of first aid kits to the advertising specialty industry, today announced that it has secured a major investment from consumer products company Tender Corp., of Littleton, N.H.
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Do you know where I am right now? If you guessed “not at the beach,” you win! Your prize? The knowledge that I really wish I was at the beach right now, ideally with a book, a beer and a Beach Kit from Ready 4 Kits.
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The fruits of automotive innovation are starting to pay off with a renewed strength in car sales. And with strength in sales, there is typically renewed strength in marketing, which is where you come in.
Read MoreTHE EDITORS AT Promo Marketing are thrilled to announce this year’s finalists for the 2011 Supplier Excellence Awards. With so many great suppliers on the semifinalist list, it was tough deciding who in the industry is top in any given category. So this year, we put the decision making in your hands, dear distributors. We…
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Prom season is here, which means it is time to break out the tiaras, imprinted prom court sashes and themed decorations.
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I’ve taken part in several weddings over the past few years, and as often happens, I couldn’t help but notice all of the promotional products involved.
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ACCORDING TO THE U.S. Travel Association, a nonprofit travel industry group based in Washington, the travel industry shed approximately 400,000 jobs in the past two years. This number is significant for a market that accounts for 7.7 million U.S. jobs and indirectly affects 10 million others.
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“HOME IS WHERE the heart is,” may be perfectly cute and philosophical as far as generic cultural idioms go, but ?information-laden it is not. After all, the home is a big place, so where exactly in the house might the “heart” be? The kitchen?
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