NIKE Announces Senior Leadership Changes

NIKE Inc. announced that Roger Wyett, president of its affiliates, will be the company’s new vice president of action sports with responsibility for the Nike Brand’s skateboarding and snow businesses, as well as Hurley International LLC.

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My Best Promotion

This month’s My Best Promotion looks at how providing a service instead of just a product can be the difference that helps land the sale.

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Befriending the Bank

From direct mail and branded stationary to banking incentives and employee uniforms, banks and other consumer financial organizations use almost every promotional product there is.

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Supplier Excellence Awards Finalists

THE EDITORS AT Promo Marketing are thrilled to announce this year’s finalists for the 2011 Supplier Excellence Awards. With so many great suppliers on the semifinalist list, it was tough deciding who in the industry is top in any given category. So this year, we put the decision making in your hands, dear distributors. We…

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Writing off the Cheap Talk

Getting sucked into a price war with a competitor can happen with any promotion or product, but there are some instances where it’s more likely than others.

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Sanford Business-to-Business Launches Pink@Work Products

Oak Brook, Illinois-based Sanford Business-to-Business announced pink versions of the companies popular Sharpie fine marker, uni-ball 207 Gel RT pen and Parker Jotter ballpoint pen are now available for sale. For each unit sold of the new products, $0.10 will be donated to City of Hope for breast cancer research, treatment and education.

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I Don’t Wanna Grow Up

Playtime never gets old. As a person ages, the Monopoly board gets replaced with an iPhone and the football with a high-end set of golf clubs, but the fact remains that people never stop playing.

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