A Memorable Week!

You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve been to many PPAI Expo weeks, but this one was like no other. In this commentary, I share a few of my video reports that offer some insight on what went on in Vegas.

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In for a Treat

With plenty of variety and possible strategies, chocolate, candy and mints provide distributors with a product that is memorable in look as well as taste. Like little kids in the piñata scrum, clients will want more. For distributors, that means a plethora of products that not only stand apart from the rest, but also reach clients on a different level—taste. Here are three things to keep in mind while selling chocolate, candy and mints.

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Promo Marketing Nominees Welcome ALS Ice Bucket Challenge

Before accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing’s group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.

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