Prime Line Now Accepting Points of Light Orders

Prime Line, Bridgeport, Conn., has completed its integration of supplier Points of Light, which it acquired in late April. Therefore, Prime Line now can accept orders and inquires for Points of Light, which has completed its move from Fairfield, N.J.

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Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014

On Jan. 13, top 50 promotional products supplier Prime Line announced that it had acquired industry direct sourcing companies R.O.I. by Source Abroad and Get It Global in separate transactions. In an interview with Promo Marketing, Jeff Lederer, president of the Bridgeport, Connecticut-based Prime Line discussed how the acquisitions came about and what it means for the company. Below, read Lederer’s thoughts on overseas sourcing, what it means for the company and for distributors, and what to expect in 2014.

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Liquid Gold

Want to increase sales using mugs, tumblers and other decorated drinkware? Here are seven quick tips to ensure your mug and tumbler promotions aren’t running on empty.

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Regional Heads of Sales Join Supplier ROI-Lines

Promotional products supplier group ROI-Lines, which operates under the trade names Awareness-Line, ROI-Lines and Source Abroad, has added two new members to their team in recent months. Shennen Marschner and Ian Kalna have both joined the company.

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