Fashion Sense and Sensibility

Despite the tendency to “go big or go home” on the runways of New York’s Fall Fashion Week, it’s important to keep things in perspective. At least designers weren’t insisting we accessorize with a live snake or a headdress made out of bubble wrap. This time.

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Bright Ideas … Part 2

Last year was so chock-full of great ideas, we couldn’t fit them all into our 2009 Sales Outlook. Below, you’ll find the tips we just couldn’t squeeze in.

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GETTING WARMER

WHAT CAN ANYONE say about sweatshirts that hasn’t already been beaten to death? They’re warm, casual and have pretty much maintained status quo since their inception, right? Well, maybe. The developments might not be earth- shattering, but they’ve happened—helping to make the sweatshirt not only an item of utility, but a garment that’s fashionably viable. Here are four new ways to position the sweatshirt as a solid addition to any apparel program. 1) Vintage styling transcends all apparel categories. The concept of “vintage” is very nearly as popular as the ever-salable green phenomenon. Rather unsurprisingly, these little style details are now being seen

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S&S Activewear Celebrates 20 Years with Open House

On April 25, S&S Activewear, a leading distributor of imprintable sportswear, celebrated its 10th annual open house with approximately 1,950 guests at its headquarters in Bolingbrook, Ill. In addition to thanking all customers and vendor partners, S&S Activewear used this year’s open house to commemorate its 20th year in business with special anniversary promotions and giveaways. The event also offered guests the opportunity to see firsthand the company’s new products for 2008, meet employees and talk directly with manufacturers in a trade-show format featuring 38 booths—a record number of participants for the event. According to Margaret Crow, marketing director for S&S Activewear, the continued

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Bono of U2 Joins Forces with S&S Activewear

S&S Activewear, based in Bolingbrook, Ill., a leading national distributor of imprintable sportswear, announced it is pleased to help introduce the edun LIVE line of blank, organic T-shirts to the U.S. imprintable apparel market. Edun LIVE is the sister brand to EDUN, the socially conscious clothing company launched in 2005 by Ali Hewson and her husband, Bono. The mission of edun LIVE is to create trade in Africa through high-volume sales of blank T-shirts to the worldwide wholesale market. The concept goes beyond simply offering an organic product, but rather to employing a unique production process called “grow-to-sew.” From the fields where the cotton

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S&S Activewear Offers New Catalogs

S&S Activewear, based in Bolingbrook, Ill., a leading national distributor of imprintable sportswear, released catalogs specific to two of the company’s most-popular apparel categories. The school, team and athletics catalog showcases the latest styles, innovative fabrics and vibrant colors including team gear, kids uniforms and adult workout styles. The golf collection catalog includes items from the best-known names in corporate golf apparel, including Arnold Palmer and PGA TOUR. Each catalog is four-color and includes complete product information on S&S Activewear’s offerings in each specific market segment. At 84 pages, the school, team and athletics catalog is the company’s biggest-ever, category-specific collection. It highlights several

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