Wingstop recently completed a full overhaul of its employee uniforms, replacing the old ones with new ones made using 2 million recycled plastic water bottles. Wingstop’s Marisa Carona, The LogoLink Group’s Brad Blankenship and HTT Apparel’s Bill Patterson gave us an inside look at how it all came together…
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“We’re here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers.” That’s Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she’s talking about her company’s latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese…
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Forward Madison FC is a professional soccer team based in Wisconsin. The team’s logo crest is a pink flamingo. It once sold branded potatoes as merch. Forward Madison’s Conor Caloia and Chase Eagan stopped by to tell us about that, as well as their (excellent) QR code merchandise, their marketing philosophy and more…
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BAMKO is making a big move in the uniforms space. Jake Himelstein, the company’s president, joined the show to announce the move and explain how it positions BAMKO to meet the evolving needs of modern promo customers. He also talked supply chain, huge opportunities in the recognition market and much more. Plus, Sean and Brendan dive deep into Pabst Blue Ribbon’s fun (and maybe invasive?) merchandise campaign…
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Jo Gilley, CEO of Overture Promotions, joined the show to tell us how Overture grew sales from $81.6 million to $126.9 million in the middle of the pandemic (and from $60.6 million the year before) en route to a No. 14 overall finish on the 2021 Top Distributors list. And Print+Promo editor Elise Carr joins Sean and Brendan to discuss the big takeaways, surprises and success stories from the list…
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Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…
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David Paleschuck (literally) wrote the book on branding in the legal cannabis industry. He joined the show to talk about promo opportunities in the fast-growing market and what distributors should know about marketing and advertising for cannabis companies. Plus, Sean and Brendan discuss “rules” for wearing band tees…
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Seth Weiner believes that distributors are leaving money on the table by sticking to an outdated one-size-fits-all approach to promo, and that providing solutions similar to those offered by gifting-as-a-service companies is crucial (if not necessarily easy). He shared how Sonic Promos is making it happen…
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Swire Ho goes by “The Promo Guy,” part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online…
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Barker Specialty is on the leading edge of the NFT movement, already exploring how and where they fit in promo and experimenting with their own NFTs. The company is also working to spread the word about NFTs, educating clients and industry peers. Gerry and Max Barker joined the show to tell us more and take us through the exciting possibilities for promo…
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