In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.
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Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
Read MoreConvergence Corner: Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
Read MorePrinting’s Alive: Matt Wolff on the Nostalgia of Tickets, Mental Health in Print & Finding Joy in Challenges
In this episode of Printing’s Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19.
Read MorePromo Insiders: How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Read MoreWhat’s 1 Design Trend Not Getting Enough Attention?
Apparelist’s Cassie Green asked some folks at the FESPA 2026 trade show in Barcelona what they think.
Read MorePromo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process
A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.
Read MorePromo Insiders: 4 Consumer Buying Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.
Read MoreConvergence Corner: Kevin Baumgart on Helping Businesses Grow
The president of Sales Ink and a speaker at the upcoming ASI Show in Chicago talks about guiding print and promo distributors to reach new heights.
Read MoreMaximizing Mail: Zone-Based Pricing & Postal Optimization
Ashley Roberts, content director of Printing Impressions, chats with Brad Duncan, account director at Continuum, about the 2026 National Postal Forum.
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