Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
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Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
Read MoreHer Imprint: How Linda Fox Learned Print From Scratch & Refused To Fail
In this episode of Her Imprint, Linda Fox shares how she took over a struggling business and rebuilt it from the ground up, learning the print industry firsthand while navigating major personal and professional transitions.
Read MoreThreads of Change: A Guide To Managing Anxiety for Small Business Owners
Co-hosts Kristine Shreve and Cassie Green enlisted the help of Kevin DeBruyn, owner of Adaptive Counseling and Case Management.
Read MoreConvergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers
Coming from outside of print and promo, the beverage-focused distributor has a unique perspective.
Read MoreBranding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.
Read MorePromo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Read MorePrinting’s Alive: Family, Innovation & the Future of Packaging: Insights From the Kaneff Family
In this episode of Printing’s Alive, Warren Werbitt chats with Josh, Mitch and Max Kaneff about the history and future of Arkay Packaging.
Read MorePromo Insiders: Here Comes the Sun
Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MoreHer Imprint: Mariel Bolger Shares Why Print Is Personal, Powerful & Here To Stay
As a third-generation leader at Bolger, Mariel Bolger grew up surrounded by print — but that doesn’t mean she always knew it would be her path.
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