Editorial Type: Audio

Jake Himelstein on BAMKO’s Big Uniforms Move, Supply Chain Outlook, Recognition Market Opportunities and More

BAMKO is making a big move in the uniforms space. Jake Himelstein, the company’s president, joined the show to announce the move and explain how it positions BAMKO to meet the evolving needs of modern promo customers. He also talked supply chain, huge opportunities in the recognition market and much more. Plus, Sean and Brendan dive deep into Pabst Blue Ribbon’s fun (and maybe invasive?) merchandise campaign…

Jo Gilley, CEO of Overture Promotions, joined the show to tell us how Overture grew sales from $81.6 million to $126.9 million in the middle of the pandemic (and from $60.6 million the year before) en route to a No. 14 overall finish on the 2021 Top Distributors list. And Print+Promo editor Elise Carr joins Sean and Brendan to discuss the big takeaways, surprises and success stories from the list…

Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…

David Paleschuck (literally) wrote the book on branding in the legal cannabis industry. He joined the show to talk about promo opportunities in the fast-growing market and what distributors should know about marketing and advertising for cannabis companies. Plus, Sean and Brendan discuss “rules” for wearing band tees…

Seth Weiner believes that distributors are leaving money on the table by sticking to an outdated one-size-fits-all approach to promo, and that providing solutions similar to those offered by gifting-as-a-service companies is crucial (if not necessarily easy). He shared how Sonic Promos is making it happen…

Swire Ho goes by “The Promo Guy,” part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online…

Barker Specialty is on the leading edge of the NFT movement, already exploring how and where they fit in promo and experimenting with their own NFTs. The company is also working to spread the word about NFTs, educating clients and industry peers. Gerry and Max Barker joined the show to tell us more and take us through the exciting possibilities for promo…

Justin Lawrence, owner of Oklahoma Shirt Company, joined the show to give a decorator’s perspective on what distributors should look for in a decorator partner, how to simplify the order process and common mistakes to avoid. He also told us about the big apparel trends he’s seeing (and much more)…

Like many promo distributors during the pandemic, The Identity Source has found success in kitting, assembling swag boxes for clients’ virtual events. But the company has taken a unique approach that elevates its “Event in a Box” program to another level. Patrick Wyant, business development manager for The Identity Source, told us how…

Scott Pearson and Scott Edidin tell us about their new company, Mexico’s surprising manufacturing capabilities and some of the custom programs they’ve done so far (including one involving pinatas). They also share firsthand analysis of the pandemic’s impacts on the promo supply chain and how North American sourcing is alleviating logistics and supply chain pain points…

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