The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
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Industry distributors can use these strategies to educate and connect with clients on a complex topic.
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Convergence comes with its own challenges, one of which is managing color accuracy across a range of print platforms. This can be especially difficult to manage when a single customer is ordering multiple printed items and expects them to look the same, despite being produced with different technology.
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While you can control the prepress and the print side of production fairly reliably using automation and clearly defined processes, installation is a different kind of beast. Every location will be different, with different considerations that can help — or hurt — the process.
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Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.
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Mimi Brown of AMP Up Success discussed how identifying personality traits can help distributors develop their business acumen and close more sales.
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Evaluating liability insurance coverage requires a detailed, systematic approach to ensure that all potential risks are adequately addressed. Printing companies, suppliers, and distributors need to assess their specific exposures, identify appropriate insurance products, and review policy terms carefully to avoid gaps in coverage.
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Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day session with valuable tips for building their personal brands online.
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The co-founder and CEO of Imagine AI Live gets into the nitty gritty of artificial intelligence in this episode of the Impressions Xchange podcast.
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Everyone has a story, and top sales performers are master storytellers. They don’t pitch — they have conversations. They listen, uncovering hidden opportunities through thoughtful, strategic questions. And when they speak, it’s not a sales pitch — it’s a conversation.
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