Best Practices Archives - Print & Promo Marketing

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print service providers have about promotional products – and why they should consider adding print to their menu of services.

With three releases tied to the 30th anniversary of the first console release, Reebok and PlayStation play with color, shape and packaging for a complete nostalgia vehicle.

When it comes to mail, the difference between talking at and talking to/with your prospects is huge. One lands in the trash. The other sparks curiosity, builds trust and gets results.

The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.

Industry distributors can use these strategies to educate and connect with clients on a complex topic.

Convergence comes with its own challenges, one of which is managing color accuracy across a range of print platforms. This can be especially difficult to manage when a single customer is ordering multiple printed items and expects them to look the same, despite being produced with different technology.

While you can control the prepress and the print side of production fairly reliably using automation and clearly defined processes, installation is a different kind of beast. Every location will be different, with different considerations that can help — or hurt — the process.

Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.

Mimi Brown of AMP Up Success discussed how identifying personality traits can help distributors develop their business acumen and close more sales.

Editorial Type: Best Practices

Are You Talking to or at Your Customers With Direct Mail?

4 Tips for Managing Customer Color Expectations Across Platforms

Avoiding Graphic Installation Disasters