The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand…
Read MoreEditorial Type: Best Practices
A Supplier’s Ambitious Interactive Game Combines Packaging, Labels and Experiential Online Marketing—and Highlights the Limitless Potential of Print
What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
Read MoreOklahoma Shirt Company’s Justin Lawrence on Apparel Decoration for Distributors: What to Look For in a Decorator, Common Mistakes and More
Justin Lawrence, owner of Oklahoma Shirt Company, joined the show to give a decorator’s perspective on what distributors should look for in a decorator partner, how to simplify the order process and common mistakes to avoid. He also told us about the big apparel trends he’s seeing (and much more)…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreFor Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and…
Read More5 Suppliers Share the Most Common Order Mistakes Distributors Make (and How to Avoid Them)
To find out what the most common order mistakes are, we went to the experts—suppliers that handle your orders on a daily basis and have seen it all. Find out if you’re guilty of any of these missteps and learn how you can improve your purchase orders to make both supplier partners and end-buyers happier…
Read MoreDecoration Diaries: How IMS Executed a Complex Branded Apparel Campaign for McDonald’s Global Mobile Ordering Launch
IMS LLC worked with McDonald’s to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders…
Read MoreDecoration Diaries: How One Distributor’s High-End Retail T-shirt for a Client’s New-Hire Kits Led to Multiple Reorders
Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
Read More10 Strategies to Maximize Sales From Existing Customers With Annual Reviews
We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
Read More4 Business Philosophies to Guide You in 2021
As I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
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