As I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
Read MoreEditorial Type: Best Practices
Are You the Kind of Sales Professional You Would Want to Work With?
We have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling…
Read More‘Moneyball’ Screen Printing: Using Data to Improve Operational Efficiency and Decrease Costs
“Moneyball” screen printing is a method used to improve productivity and profitability through data collection. The following outlines an example in which we implemented the method presented to improve a factory without further capital investment…
Read MoreHigh Score! This Distributor’s Brilliant Self-Promo Has Generated Six Figures in Sales (and Counting)
WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in ’80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here’s how it came together…
Read MoreHow to Grow Your Business With Heat Transfer Decoration
Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business…
Read MoreWhat’s Working in Promo Sales: Tips for Landing Orders in a Shaky Economy
With the current state of the global economy making every transaction even more crucial than usual, it’s a critical time to review what’s working and what’s changed in sales. To explore some sales tactics and advice for the new normal and beyond, we connected with a trio of distributors and a sales manager at a major supplier…
Read MoreCreating Better Product Pitches to Increase Purchase Conversions
When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…
Read More3 Ways Offering Promotional Products E-Commerce Platforms Can Boost Business
E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area…
Read More4 Misconceptions About DTG Printing
Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It’s also a good choice for those who want to use inkjet technology, since it doesn’t have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method…
Read MoreHow Data Can Take Your Promo Business to the Next Level (and 4 Metrics to Monitor)
You don’t have to be a guru or a numbers person to capture and digest the data that will help focus your promo business efforts. Depending on the size of your company and the type of insights you want to acquire, there are a variety of options. Here are some questions data can help you answer and metrics to focus on…
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