On Tuesday at the PPAI Expo 2019, Vince DiCecco, president and owner of Your Personal Business Trainer Inc., shared five sales secrets for promo distributors navigating the ever-evolving economy…
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It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing…
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How’s a small or independent distributor supposed to compete with Amazon and the mega online promo distributors? It’s a question we hear a lot, especially as those large distributors grab more and more of the market share. But there might be a simple answer: Don’t even try…
Read MoreThough it’s not a commonly used metric, needing more parking spaces is a good indicator that your company is growing. That sounds like a joke, but it’s exactly what happened with iClick, which increased sales by 275 percent over last year. The company jumped a record 29 spots on our Top 50 Suppliers list between…
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Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreIn promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
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Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
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When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
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While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
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Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
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