Though it’s not a commonly used metric, needing more parking spaces is a good indicator that your company is growing. That sounds like a joke, but it’s exactly what happened with iClick, which increased sales by 275 percent over last year. The company jumped a record 29 spots on our Top 50 Suppliers list between…
Read MoreEditorial Type: Best Practices
Promotional Jackets and Outerwear: Trending Styles, Selling Tips and What to Do About Warm Weather
Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreSh*t Happens In Promo—Here’s What to Do When It Does (and How to Get a Lifetime Client Out of It)
In promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreWomen’s Promotional Apparel: Trends, Styles and Decoration
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read MoreJeff Bezos Banned PowerPoint in Amazon Meetings—Could His Alternative Work For You?
When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
Read MoreOutdoor Promotional Products Sales Made Easy: 5 Tips
While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
Read MoreHit Promotional Products Latest Target of Promo Industry Malware Attack (and How to Protect Your Business)
Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
Read MorePower Meetings Playbook Part 3: Share Ideas (and Dream Up New Ones) Through Networking
Success in the promotional products industry is predominately based on strong relationships, which is why we’ve built our Power Meetings events around connecting promotional products distributors not just to suppliers, but to other distributors as well. Here’s how…
Read MoreTips for Creative Thinking and Brainstorming
General creative thinking and brainstorming advice from the great writing blog Tribal Writer.
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