In promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreEditorial Type: Best Practices
Women’s Promotional Apparel: Trends, Styles and Decoration
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read MoreJeff Bezos Banned PowerPoint in Amazon Meetings—Could His Alternative Work For You?
When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
Read MoreOutdoor Promotional Products Sales Made Easy: 5 Tips
While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
Read MoreHit Promotional Products Latest Target of Promo Industry Malware Attack (and How to Protect Your Business)
Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
Read MorePower Meetings Playbook Part 3: Share Ideas (and Dream Up New Ones) Through Networking
Success in the promotional products industry is predominately based on strong relationships, which is why we’ve built our Power Meetings events around connecting promotional products distributors not just to suppliers, but to other distributors as well. Here’s how…
Read MoreTips for Creative Thinking and Brainstorming
General creative thinking and brainstorming advice from the great writing blog Tribal Writer.
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