Done right, blog posts help you to get found, generate leads and convert potential clients to the next stage of your sales funnel. But, for many distributors, blog posts seem to get little results. Here are five things you can do to improve the results of your blogging efforts…
Read MoreEditorial Type: Best Practices
How to Provide Promotional Writing Instruments End-Users Will Love
Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…
Read MorePlatforms, Product Mix and More: Answering Common Online Store Questions
Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common questions about online stores…
Read MoreHow Promotional Caps and Headwear Fit Into Today’s E-Commerce World
The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read More9 Ways to Increase Traffic to Your Website With Social Media
Since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try…
Read MoreWhich Side of the Promo Brain Are You? (Secrets to High-Performance Teams)
Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique services. Given that your business now needs a high-performance production team in addition to a high-performance creative team, it’s critical we understand what each role needs in order to function at a consistently high level. Here’s a glimpse of what each area needs for success…
Read MoreSales vs. Marketing: How Do You Get Clients?
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read MoreHow to Set Up a Company Store for Your Client
Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreThe Bueller Principle: Why Moving Too Fast Harms Your Clients and Your Business
We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it’s time to not just work with thought and purpose, but to share that with your clients…
Read MoreThe Little Things: Two Simple (But Easily Overlooked) Fundamentals That Can Help Grow Your Promo Business
Once in a while, it pays to get back to basics. It might not unlock some magical secret to business growth, but it might spark some new ideas or provide some fresh perspective on your current strategy. Best of all, it doesn’t take that much time or effort to do. Here are two examples that, while simple, could have big benefits for your business…
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