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Editorial Type: Case Studies

New Technology You Might’ve Missed at PRINTING United Expo

Here are seven equipment launches that took place at Expo in case you missed them.

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Elevating Folder Sales & Finding Reliable Customers

How distributors can think beyond simple function to kick-start folder sales.

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The Top 5 Promo Categories To Consider Right Now

For print service providers looking to ramp up their promo sales – or just getting started – it’s worth taking a look at the biggest product categories in the industry.

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Delightfully Spooky Toilet Paper Kills It on Brand Messaging

Who Gives a Crap Halloween toilet paper kills it on brand messaging with themed packaging.

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This Week’s New Suppliers: Products That Won’t Scare You

Discover creative products from new ASI suppliers.

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How 1 Special-Edition Library Card Could Boost Readership

Commemorative library cards across the U.S. have been shown to drive new library sign-ups in huge numbers.

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Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel

Say “buh-bye” to basic branded apparel. Discover how to present clients with trend-forward, retail-quality pieces that fit seamlessly into consumers’ closets and lifestyles, even if you’ve never sold promo apparel before.

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Editor’s Picks: Amazing Awards & Plaques

Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.

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Why You Should Be Running 7 Sales Campaigns at Once

Most salespeople run one sales campaign. The problem is that when your entire sales strategy depends on one source of business, you’re vulnerable.

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Viral & Attention-Getting Promo From the 2026 Midterm Elections

From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.

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