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Editorial Type: Case Studies

Editor’s Picks: Holiday Promo

Pitch clients early for the Q4 season with festive items perfect for office parties, brand activations or retail gifts with purchase.

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Spider-Man & US Open Comic Book Collab Is Heroic Case Study

Thousands of tennis-themed comic books were given out in special blind bags to make the experience even more exciting.

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Editor’s Picks: Electronics & Tech Accessories

These smart picks bring more convenience, connectivity and fun to daily routines.

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My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo products that they love the most.

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Printing Differently – Unique Details That Make People Buy Products

In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.

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Celebrating America250 With Patriotic Packaging

With America celebrating its milestone 250th anniversary, consumer brands have been working with their packaging partners to imbue their products with the patriotic spirit of the occasion.

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From Concept to Production: How EskoWorld Attendees Shaped a Pouch in Under 48 Hours

What made this year’s event special was seeing something happen that most people in the packaging industry would have dismissed as impossible.

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Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend

Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.

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How Something Inked Landed & Executed Its World Cup Licensing Program

The Counselor Top 40 distributor used existing relationships to place branded merchandise in retail stores and pop-up events across the country.

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Editor’s Picks: Thrilling Team Spirit Essentials

Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.

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