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Editorial Type: Case Studies

SanMar Turns Purpose into Action as Beat the Bridge Presenting Sponsor

For the second year, SanMar will serve as the presenting sponsor for Beat the Bridge 2026, a fundraiser for Breakthrough T1D — a global organization funding type 1 diabetes (T1D) research.

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Editor’s Picks: Dynamic Banners & Flags

Whether at small businesses or large-scale events, these vibrant banners and flags are ideal for making client branding stand out in a crowd.

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Exploring the Super Bowl as a Graphics Print Project

Dan Marx and Toni McQuilken discuss the massive undertaking of producing, managing and installing graphics for the big game.

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Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

A rundown of branded merchandise that stopped our scrolling in its tracks.

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KFC U.K.’s Pickle Puffer Highlights Branding Creativity

When you think of promotional apparel, the last thing that likely comes to mind is a puffer jacket filled with pickles. But for KFC U.K., it’s a real thing.

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ASI Fort Worth 2026: Product Showcase Winners

Distributors were impressed by unique and innovative products in a variety of categories on the exhibit floor at ASI Show Fort Worth.

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This Week’s New Suppliers: Shamrockin’ New Promo Picks

Discover creative products from new ASI suppliers.

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How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.

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How AI Tools Can Help Boost Your Direct-to-Film Designs

Julia Saxon of BeeGraphix explains how she used ChatGPT, Midjourney and other generative AI tools to create a mini-merch collection for Branding Together, the joint podcast hosted by ASI and PRINTING United Alliance editors.

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A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a Bad Bunny-inspired cocktail cup to meet the current moment.

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