T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.
Read MoreEditorial Type: Case Studies
Nike Announces Co-Branding Partnerships With LEGO, MoMA
The sportswear company released a line of co-branded MoMA socks, with the promise of more through a multi-year deal with LEGO.
Read MoreDecorating Roundup: Stahls’ Launches Flexbroidery
Plus, Stickers International has added metallic styles, and Ninja Transfers has launched a 30-foot gang sheet for direct-to-film transfers.
Read MoreHow Unionwear Handled the Surge of Harris-Walz Merch
Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.
Read MoreHow BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
The Woodinville, Washington, distributor created ballpark giveaways as part of multiple co-branded events with Mattel and multiple MLB teams.
Read MoreAll Aboard: Public Transit Merch Rides Into Newfound Popularity
Transportation agencies across the United States are using swag to up brand awareness and convey community pride
Read MoreASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor
Nineties fashion, mission-driven companies and product innovations all shined at the show. A look at product trends and popular decoration techniques from the ASI Show in Chicago.
Read MoreApparel Lessons From Nike and Lululemon’s Olympic Collections
If Lululemon and Nike’s Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.
Read MoreCompostable Polyester & Paper Yarn Among Innovations at Fiber Trade Show
Sustainability was a prominent story at theFunctional Fabric Fair, a two-day sourcing show in New York City.
Read MoreConvergence Corner: Combining Print and Promo for the Hospitality and Gaming Industries
SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.
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