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Editorial Type: Case Studies

The Standout Political Merch From the DNC

T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.

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Nike Announces Co-Branding Partnerships With LEGO, MoMA

The sportswear company released a line of co-branded MoMA socks, with the promise of more through a multi-year deal with LEGO.

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Decorating Roundup: Stahls’ Launches Flexbroidery

Plus, Stickers International has added metallic styles, and Ninja Transfers has launched a 30-foot gang sheet for direct-to-film transfers.

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How Unionwear Handled the Surge of Harris-Walz Merch

Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.

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How BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights

The Woodinville, Washington, distributor created ballpark giveaways as part of multiple co-branded events with Mattel and multiple MLB teams.

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All Aboard: Public Transit Merch Rides Into Newfound Popularity

Transportation agencies across the United States are using swag to up brand awareness and convey community pride

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ASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor

Nineties fashion, mission-driven companies and product innovations all shined at the show. A look at product trends and popular decoration techniques from the ASI Show in Chicago.

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Apparel Lessons From Nike and Lululemon’s Olympic Collections

If Lululemon and Nike’s Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.

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Compostable Polyester & Paper Yarn Among Innovations at Fiber Trade Show

Sustainability was a prominent story at theFunctional Fabric Fair, a two-day sourcing show in New York City.

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Convergence Corner: Combining Print and Promo for the Hospitality and Gaming Industries

SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.

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