The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.
Read MoreWhite Castle Enters ‘Borderlands’ With Augmented Reality Packaging
Editorial Type: Case Studies
Taking Pride in LA Ugg Activation
CR&A Custom, based in Los Angeles, recently had the opportunity to work on a project with the Ugg brand team to craft a float for the annual Los Angeles Pride Parade. And, notes Carmen Rad, president, “Besides printing and installing of a moving print with people, we had to consider other elements of this project…
Read MorePhiladelphia Celebrates Juneteenth With Parade & Festival
The Civil War’s finale in April 1865 didn’t mark the end of slavery. Though the Emancipation Proclamation had been enacted two years prior, Abraham Lincoln’s decree that freed all slaves in the Confederacy couldn’t be enforced in still-contested states. Soldiers marched through the South months after the war ended, proclaiming slaves’ emancipation and enforcing it…
Read MoreConvergence Corner: Memorable Onboarding Experiences
The idea of offering a client a one-stop shop is pretty appealing. Especially in the age of kitting, customers want to place a single order for their print products, their apparel, and their promo products. The easier you can make the process for them, the more likely they are to repeat business and tell their…
Read MoreApple’s 2024 WWDC Promos Are a Case Study in Minimalism & Cohesion
The annual conference is a highlight for Apple users, and each year brings new branded gifts like bags, pins and printed products.
Read MoreBurger Golf Clubs, Floating Crackers and More: Early Summer’s Standout Promos
From golfing with a burger to chilling on a Cheez-It, retail brands are getting extra-creative with promo.
Read MoreBaseball in England? New Era Attempts Bipartisanship Across Rivalries
Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.
Read More‘Challengers’ Movie Has Spawned Major T-Shirt Demand
The Zendaya-led tennis flick has influenced multiple tee designs (some knockoffs, some just clever).
Read MoreMattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
Mattel has teamed up with the Professional Women’s Hockey League (PWHL) for a line of Barbie-tastic merchandise.
Read MoreNew York MTA Winds Down MetroCard Sponsorship Program, Starting With Vampire Weekend Co-Brand
The New York MTA is winding down its sponsored paper MetroCard program, starting with a series for New York band Vampire Weekend.
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