Every distributor wants their campaign to be a multi-sensory, memorable experience. Items like packaging and apparel need to look good but also feel good to touch or wear. But what about making your apparel smell good, too? And we don’t just mean go heavy on the laundry detergent. The streetwear apparel brand MARKET is doing…
Read MoreEditorial Type: Case Studies
The Domino’s ‘Plowing For Pizza’ Campaign Is a Case Study in Big Ideas and Patience
In 2018, Domino’s was paving over potholes to make sure pizzas got to customers safely. Now five years later, after a pandemic made us all even more likely to order something delivered to our door, Domino’s is making sure a little weather doesn’t stop—or even slow down—the delivery speed by rolling out its “Plowing for…
Read MoreHow Warner Bros., Krispy Kreme, and the Empire State Building Are Celebrating ‘Elf’ Anniversary
This year marks the 20th anniversary of the film “Elf.” To celebrate, Warner Bros., Krispy Kreme, and even the Empire State Building are rolling out merchandise and experiences.
Read MoreThe Psychology of Gifting: Boosting Recognition Product Impact
In this article, we will explore into the psychology of gifting and its impact on relationships, exploring how businesses strengthen their connections with employees and customers. As a promotional products distributor, understanding this aspect is crucial, and we will discuss how you can leverage it to recommend the most suitable products to your customers. No…
Read MoreOakland Sent Branded Boxes to MLB Owners In An Effort to Keep The A’s
Welp, it’s official. The Oakland A’s are moving to Las Vegas, following their former neighbors, the Raiders, and the surprisingly successful Golden Knights hockey team. The Oakland faithful tried to hold onto their team, though, including the use of print and promotional products to try to sway MLB owners from allowing the relocation. The “Stay…
Read MoreSundance Film Festival’s Cotopaxi Co-Brand is a Colorful Celebration of Utah Brands
The Sundance Film Festival has completely transformed Park City, Utah. What was once a quiet mining town is now a cultural epicenter. To match that high-value, outdoorsy aesthetic, the festival collaborated with Utah outdoors brand Cotopaxi for co-branded merchandise.
Read MoreArby’s x ‘Good Burger’ Promo Doesn’t Take Advantage of Perfect Co-Branding Opportunity
With ‘Good Burger 2’ coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby’s is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.
Read MoreToyota Goes Maximalist for TRD x HUF Line, Including Truck-Shaped Floor Mats and All-Over Imprints
Streetwear collaborations usually just include items like apparel and headwear. Maybe there’s a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its ’70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…
Read MoreWhat Makes the ‘Most Popular Tote Bag of 2023’ So Popular? An Investigation
According to Google search data, a Marc Jacobs tote bag was the top-trending tote bag of 2023. At first glance, it looks like similar tote bags. But, the bag is called “The Tote Bag,” making a bold claim that this is the bag that anybody who’s anybody is carrying.
Read MoreUnleash Branding Potential with New Snap-and-Go Pet Triangle
Near the end of each year, promotional products distributors everywhere are hearing the same question from most of their customers: “What’s new?” While so many products stand the test of time (for good reason), customers are always on the lookout for that new product or trend that will elevate their branding campaigns going into the…
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