Mattel has teamed up with the Professional Women’s Hockey League (PWHL) for a line of Barbie-tastic merchandise.
Read MoreMattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
Editorial Type: Case Studies
New York MTA Winds Down MetroCard Sponsorship Program, Starting With Vampire Weekend Co-Brand
The New York MTA is winding down its sponsored paper MetroCard program, starting with a series for New York band Vampire Weekend.
Read MorePickleball, Padel and More: Paddle Sport Scores in Promo
Pickleball has seen 224% growth since 2020, and it’s not the only fast-growing paddle sport with promo potential.
Read More5 Merch Trends at the 2024 PGA Championship
Since trends in golf apparel and accessories often influence and translate into the promotional products market, ASI Media asked Cutter & Buck for a few insights on hot-selling items at the PGA Championship.
Read MoreMinor League Baseball Teams Join Local Indie Rock Bands on Co-Branded Merchandise Capsule
Official League’s MiLB capsule pairs three teams with their local indie rock bands on hats, jackets and sweatshirts.
Read MoreStarbucks’ Summer Drinkware Line Leans Into Cold Beverage Demand
Starbucks just released its latest drinkware line for the summer, complete with new color combinations and twists on the releases from the previous year. Some of the products are ones we’ve seen in the last few seasonal drops, with different color schemes to fit the summery vibe. For example, the Cold Cups this time come…
Read MorePacsun Heads Off to the Races With Formula 1 Merch
The beachy teen retailer looked to the sport – which is exploding in popularity with Gen Z – for its latest merch collaboration.
Read More7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console
To celebrate the 40th anniversary of the classic video game, the convenience chain is releasing a line of co-branded apparel and a Tetris gaming console shaped like the iconic Slurpee drink.
Read MoreHow Koozie Group Handled Their Pen Going Viral on TikTok
A TikTok user shared a story about the “best pen she’s ever used,” and now Koozie Group is managing demand and educating potential customers about their products.
Read MoreHow the Paris Olympics Uses Creative Packaging (But Minimal Cliché) for Merchandise
With the Paris Olympics only a few months away, we’re starting to get a look at what fans both in Paris and from afar can purchase from the various e-commerce platforms the IOC is working with. Like other big-ticket international events like the World Cup, the Olympics merchandise reflects on the host city/country and its…
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