University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
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Drake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
Read MoreAldi Expands Its Branded Merchandise Universe with Back-to-School Products
It seems like Aldi really is committing to this seasonal merchandise drop thing. It would be reasonable that a grocery chain wouldn’t keep up with its planned releases, but another seasonal line just came out. This time Aldi is bridging the gap between the warm days of summer and the chillier fall evenings, transitioning into…
Read MoreFrito-Lay and Megan Thee Stallion Create Fictional University for ‘FU’ Merchandise
Celebrity food endorsements have left the drive-thru and entered the convenience store, as snack food brands are continuing to partner with noteworthy names for branded campaigns. Frito-Lay just announced a partnership with Megan Thee Stallion, centered around a fictional “Flamin’ Hot University.”
Read MoreChick-fil-A Is RSVPing to Wedding Invites With Branded Promo Kits
Couples have been sending wedding invites to brands like Chick-fil-A, which has RSVP’d no, but sent along a congratulatory branded kit with apparel, accessories, free food vouchers, and more. The top-to-bottom branding experience creates goodwill with customers and a positive link between the brand and a happy day.
Read MoreTim Horton’s New Branded Apparel Store Loves a Theme
After a few successful promotional drops (including a collaboration with arguably Canada’s most famous son after Wayne Gretzky), Tim Hortons launched a full online store to rival the competition in the food space who have fully embraced the lifestyle brand double-life.
Read MoreMcDonald’s Dressed A Restaurant Up Like 1982 For ‘Loki’ Partnership (Including Staff Uniforms and Posters)
One McDonald’s restaurant in Brooklyn turned the clocks back to 1982, just as it had on the show “Loki,” complete with new seating, printed wallpaper, and more, to make it look like it had 40 years ago.
Read MoreBandannas and Pet Swag – The Perfect Fall Pairing for Beverage Promotion
As you’re reading this article, there’s a good chance there’s some sort of beverage in your hand or on your desk. In this ever-growing category, the explosion of specialty beverages like flavored seltzers, micro-brewery limited edition drops, and new energy drinks that promise to keep you going have provided the population with a plethora of…
Read MoreGreen Day Combined Trump’s Mugshot and An Album Cover for T-shirts Benefitting Maui Charity
Green Day has never shied away from political messages. It’s latest stunt is a T-shirt that uses Donald Trump’s mugshot mixed with the album cover design of its album “Nimrod,” all to benefit Maui wildfire relief.
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