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Editorial Type: Case Studies

Trump Mugshot Merchandise Is Already Available (To No One’s Surprise)

Yesterday, Donald Trump turned himself in to authorities at the Fulton County Jail in Georgia after being indicted. Today, the mugshot is already appearing on merchandise, just like we suspected that it would be.

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Oscar Mayer’s Hot Dog Straw Is the Season’s Must-Have Accessory

The latest must-have accessory from arguably the biggest name in hot dogs (and hot dog-shaped things) is a hot dog-shaped straw. It’s simple, but clearly effective, as it has been selling out daily within nine minutes.

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DJ Kygo’s Puma Golf Capsule Shows What a Modern Golf Promo Looks Like

Puma Golf’s latest collection with the EDM artist DJ Kygo that’s really showing what you can do with a modern golf promo, with eye-catching colors and tie-ins with pop culture elements that in the past might have felt foreign to the buttoned-up golf world.

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Minnesota Cookie Company Partners with The Black Keys for Combination Concert T-shirt

At the Minnesota State Fair, Sweet Martha’s Cookie Jar is selling co-branded T-shirts with the fair’s headlining musical act, The Black Keys. The shirts are limited to just 250, and are only available at the concert.

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Tesla Wins ‘Tesla Beer’ Trademark Suit in China, Paving the Way for More ‘Cybertruck’ Beer

Tesla has already been selling very sleek Cybertruck promo beer in Europe. Now it is another step closer to selling alcoholic promotional products across the globe thanks to a trademark suit in China.

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The Dodgers’ Kobe Bryant Jersey Giveaway Shows How to Embrace Nontraditional Holidays

The Los Angeles Dodgers are celebrating an icon from a different franchise on Sept. 1. As part of Lakers Night, the Dodgers are giving away a special-edition Kobe Bryant jersey, which features both of his numbers — 8 and 24 — on a black and yellow jersey.

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The St. Louis Cardinals’ Emo Night Shirt Is One of the Best Ballpark Giveaways We’ve Ever Seen

The St. Louis Cardinals made an absolutely genius T-shirt giveaway from Emo Night at the ballpark. It features a very sullen looking Cardinal, and uses the My Chemical Romance logo font, redesigned to say “My Cardinal Romance.”

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Southwest’s ‘Shark Week’ Promo Includes Fin Hats on Flights

For this year’s “Shark Week” collaboration with Discovery, Southwest Airlines surprised travelers from LaGuardia Airport with branded foam fin hats and a chance to meet a “Shark Week” host.

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Skittles and French’s Mustard-Flavored Candy Promo Creates Quite a Conversation

We all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.

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Apple Sneakers Meant for 1990 Convention Auction at $50,000

An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.

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