Put yourself in the end-user’s shoes for a moment. You’re at a concert for your favorite artist. It’s summertime, it’s outside, and everyone is having a great time. You’re standing in line for some cool merch to commemorate the occasion, and as you scan the available options, you see the typical black T-shirt, the tried-and-true…
Read MoreEditorial Type: Case Studies
Pretzels, Rubik’s Cubes, and Trips to Switzerland: Inside the Oscars Gift Bag
The Academy Awards are airing this Sunday, March 10. And, like previous years, we’ve gotten a look into the gift bags that nominees like Paul Giamatti, Lily Gladstone, Martin Scorsese, and host Jimmy Kimmel, will receive courtesy of Distinctive Assets.
Read MoreHow Rochester, NY, Businesses Are Preparing for Eclipse With Merchandise
A solar eclipse will be visible from Rochester, NY, for the first time since the 1920s, and local businesses are turning to merchandise to excite tourists and locals alike.
Read MoreBisquick’s ‘Fargo’ Promo Was Limited to Fewer than 100 Boxes In a Small Minnesota Town
Bisquick played a special role in season 5 of “Fargo.” To celebrate, General Mills made fewer than 100 special edition boxes for sale in the small town of Scandia, MN, which serves as the setting for the show.
Read MoreConvergence Corner: The Other Half
When Scott Thurman, CEO of International Printing Solutions, San Diego, CA, realized that his print customers were also getting promo, he realized he was leaving money on the table.
Read MoreParis Olympic Medals Include Real Iron from the Eiffel Tower
The gold, silver, and bronze medals given out at the 2024 Summer Olympics in Paris will include real iron from the Eiffel Tower.
Read MoreStanley Is Making Apparel Now, Too
Stanley, one of the most influential brands in drinkware for the time being, is looking to grow into the apparel world, too. The company just released a line of sweatshirts, T-shirts, socks, hats, and more.
Read MoreConvergence Corner: The Power of Yes
It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…
Read MoreGood Job, Milwaukee: Standout Bucks and Brewers Promos
We took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.
Read MorePPAI Expo Report: Social Media’s Favorite Bags, Turning Jackets Into Totes, and More in the Bags Category
A look at some of the biggest bag design trends from the show floor: features, colors, decoration, and social media content.
Read More