Liquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
Read MoreEditorial Type: Case Studies
Nebraska’s Awesome New T-shirt Cannon Is Just One Part of the Game Day Branding Puzzle
The University of Nebraska has raised the T-shirt cannon bar, with a new branded T-shirt cannon that reportedly launches 114 T-shirts in under 10 seconds. It’s impressive on its own, but it’s part of a greater branding experience.
Read MoreConvergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience
Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.
Read MoreChick-fil-A’s Sauce Collection is a Simple, Color-Coded Branding Achievement
Chick Fil A is back with another line of merchandise, this one pairing items like shirts, watches, shoes, and drinkware with one key aspect of its restaurant: its sauce selection. Each collection has its own color scheme to match the dipping sauce packaging.
Read MoreFake Blood and Dungeon Walls: A Very Metal Case Study in Experiential Branding
The Gwar Bar is a bar in Richmond, VA, dedicated to one of the most heavily costumed and mythologized bands around. It uses dungeon-esque wall decorations, metal signage, and even fake blood to capture the band’s essence, and it’s a good case study for how to hone in on a brand identity for installments.
Read MoreThe McDonald’s TableBag Shows What You Can Do with Packaging
McDonald’s just unveiled a new bit of packaging a few months ago called the TableBag, which turns your food back into a standalone cardboard table. It shows that designers are thinking about eco-friendly ways to create promotional items, and also new ways to play with packaging design to create a memorable experience.
Read MoreNetflix Continues Co-branding Push with Lacoste Apparel Line
Netflix is taking the famous Lacoste crocodile and putting it through the filter of various Netflix shows, like turning it into the Demogorgon monster from “Stranger Things,” dressing it up in period-appropriate garb from “Bridgerton,” or putting it on “Sex Education” protagonist Otis’ bike.
Read MoreAndy Richter Talked About His ‘Best Piece of Swag’ from ‘Conan’ on His Podcast
Andy Richter discussed one branded product that surprised him with its thoughtfulness and high perceived value while talking to actor Randall Park on his podcast, “The Three Questions with Andy Richter.” As the intro music faded out, the show cold-opened with Richter saying, “Best swag I ever got.”
Read MoreFollowing Indictment, Trump and Others Turn to Branded Merchandise Yet Again (This Time with a Mugshot T-shirt)
Continuing the trend of including promotional products in the whole thing, the Trump campaign sent out emails offering supporters a chance to buy special-edition apparel featuring a fictional mugshot. (Again, the T-shirts would come with a donation of $47).
Read MoreTwo Keys To Growing Over $5 Million In Sales
The unique combination of effective Success Coaching paired with a robust proprietary eCommerce platform provided Scott Whitten just the competitive advantage needed to grow his sales to over $5 million. Read more about Whitten’s journey and the two key areas that contributed to his business success.
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