The NBA season is back, and two co-branded campaigns done with the league stand out as examples of how modern sports promotions can look. One is a traditional streetwear collaboration, and the other is much more of a traditional promo that disguises itself as a streetwear collaboration.
Read MoreEditorial Type: Case Studies
Does Your Coffee Shop Promo Come With a Planner? Maybe It Should
It makes sense for a coffee chain to have things like coffee mugs, tumblers, and other branded drinkware. But a new product release at Starbucks locations in the Philippines stands out because it’s not drinkware at all. It’s a planner and pen combination.
Read More7-Eleven Turns Bengals Receiver’s ‘Always Open’ Comment Into Branded Merch Opportunity
After Bengals receiver Ja’Marr Chase said he’s “always open” in a press conference, 7-Eleven created a co-branded line of merchandise with Chase, including a sparkly 7-Eleven logo pendent, Bengals-colored apparel, and more.
Read MoreThis ‘Diablo IV’ Branded PC Requires a Blood Sacrifice (And Contains Real Blood)
Promotional campaigns often include a challenge. Sometimes it’s a prize for winning a competition. Sometimes it’s a sweepstakes. They seldom require too much investment. But Blizzard, the company behind the video game “Diablo IV,” is requiring a blood sacrifice if gamers want a branded PC with real human blood in it.
Read MoreThe Latest in Celebrity Meal Deals: Vegan Hot Dogs for Surrealist Comedians
“I Think You Should Leave with Tim Robinson” became a sleeper sensation, inspiring countless memes. One of them in particular includes Robinson in a hot dog suit, making it appropriate for the plant-based fast food chain Plant Power Fast Food to partner with Detroit native Robinson.
Read MorePRINTING United Expo Day 1: New Tech, Decorating Tips, Product Trends and More Live from Atlanta
Day one of the PRINTING United Expo in Atlanta is in the books, and boy, are our feet tired. Seriously folks, this show is huge. I know I’ve said that after Dallas, and then again after Vegas last year. But this one is next-level. With more than 1 million sq. ft. of show floor space…
Read MoreA Vist to Philadelphia’s ‘Rocky’ Store at the Philadelphia Museum of Art
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Read MoreColorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
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