Here in the Northeast, the beginning of spring means more than just better weather and later sunsets. It means free Rita’s Italian ice (at least on that first day of spring). Rita’s is a staple of spring and summer, and Philadelphia-area brewery Nashaminy Creek Brewing Co. is doing a collaborative line of beers inspired by…
Read MoreEditorial Type: Case Studies
B.J. Novak’s ‘Chain’ Restaurant Concept Is an Exhausting and Exclusive Branding Experience
B.J. Novak’s Chain restaurant concept is a parody of sorts, taking pieces of America’s fast food culture and turning it into an elevated dining experience using incredibly detailed branding. But where fast food is so accessible, this feels like a patronizingly exclusive endeavor, even down to the promotional items.
Read MoreRepairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
Read MoreExpress Yourself!
OK, so you want to express your brand’s personality, but you’re not sure how to make that happen, right? Renting space on a billboard is a little mundane and beaming your logo onto the face of the moon is a bit, um, drastic. Thankfully, IMAGEN Brands can help! From now through June 30, 2023, you…
Read MoreLouboutin’s ‘Pool Party’ Display at Neiman Marcus Is an Experiential Hit
Christian Louboutin took over a Neiman’s store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store’s main floor, there was a simulated pool, a “Loubi” bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.
Read MoreDunkaroos Drops Limited Edition ‘DunkAshoes’ Sneakers with Reebok
Millennials waxed nostalgic about the modest Dunkaroos. A snack time favorite that disappeared for years until, suddenly, they were back. And boy are they ever back, now embracing the modern world with an appetite for branded products like fully customized sneakers that you can only get on certain online platforms. The hand-painted Reebok sneakers (called…
Read MorePizza Hut Continues ‘Newstalgia’ With Mini Basketballs and Pizza Box Hoops
With the return of the NCAA Tournament, Pizza Hut is also bringing back a beloved promotional item that fans haven’t seen since the 1990s: mini basketball and special pizza boxes that transform into a basketball hoop.
Read MoreThe SVB Branded Rush on eBay Is Going Even Stronger Now
What started with a few SVB-branded items on sale on eBay has now grown to include just about any product with the bank’s logo, including a Patagonia vest that’s listed for $1,000.
Read MoreTesla Branding Iron from ‘Cyber Rodeo’ Event Now Available to the General Public
When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
Read More‘Ted Lasso’ Takes Over U.K. Nando’s Restaurant After Fictional Jersey Sponsorship
A Nando’s restaurant in Richmond, U.K., is transforming itself for a “Ted Lasso”-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.
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