Netflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
Read MoreEditorial Type: Case Studies
How Burger King Transformed Restaurants Inside and Out for ‘Spider-Man’ Promo
Burger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.
Read MoreChipotle’s Pride Month Collection: Some Rainbows, Some Workwear Influence
Chipotle has unveiled two Pride Month collections. One is a special edition uniform shirt option, the other is a collection for consumers that features the rainbow motifs usually associated with Pride Month.
Read MorePromote Patriotism with American-Made Bandannas
The summertime is the perfect time for barbecues, backyard games, and family-and-friend festivities. Many of these events kick into high gear as the month of July, and the Fourth of July holiday in particular, approaches. Festivals, concerts, and outdoor events are also in full swing in celebration of the warm summer months. For anyone looking…
Read MoreThree Ways to Keep It Chill This Summer with Koozie® Drinkware
In April, the Koozie® Brand celebrated its 44th birthday. We could have rested on the success of the OG beverage insulator that started it all back in 1979, but that’s not our style. We like spreading positive vibes, and that means our drinkware collection has expanded over the years to fit all your chillin’ needs.…
Read MoreRestaurant Branding Lessons from Ralph Lauren’s Social Media-Ready Cafe
Ralph Lauren is opening a brick-and-mortar location of it’s Ralph’s Coffee pop-up in Singapore. With top-to-bottom branding on packaging, drinkware, and signage, it’s a social media-ready dining experience that others can learn from.
Read MoreSmoothie King Used ChatGPT to Print a Promotional Romance Novel
While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
Read MoreCo-Branding Plus Environmentalism: How to Make a Promo Even More Popular
If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
Read MoreHow a Mental Health Charity Balances Irreverence and Humor on Apparel with a Heartfelt Mission
A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
Read MoreHow Dr. Pepper Nailed a Wide-Ranging Promo with Only 3 Items
Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
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