Costco’s branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.
Read MoreEditorial Type: Case Studies
How to Make Bandannas and Pet Swag Your Go-To $3 and Less Wearable Accessory
It’s spring. More importantly, it’s spring of 2023. Gone are the days of the same old T-shirt, the traditional left-chest logo with sizes XS – 4XL, and the typical patch on a cap. While the nostalgia of tradition has its place, it’s time to revamp your clients’ promotional wearable campaigns. Modern businesses don’t want something…
Read MoreDecoration Diaries: How One Distributor Wowed His Client With a Branded Apparel Kit
Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years’ promos, John Helder created a multi-piece apparel collection that wowed his client…
Read MoreHow a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreA Supplier’s Ambitious Interactive Game Combines Packaging, Labels and Experiential Online Marketing—and Highlights the Limitless Potential of Print
What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
Read More3 Creative Event Kit Examples From The Identity Source’s Successful ‘Event in a Box’ Program
Patrick Wyant, business development manager for The Identity Source, shared how his company is putting creative twists on virtual event kits, including using the exterior of the boxes as a key component and incorporating local flavor. Check out this gallery of images from three kits the distributor produced…
Read MoreDecoration Diaries: How One Distributor Set Up a Nonprofit Customer for Branded Apparel Success
Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read More‘Moneyball’ Screen Printing: Using Data to Improve Operational Efficiency and Decrease Costs
“Moneyball” screen printing is a method used to improve productivity and profitability through data collection. The following outlines an example in which we implemented the method presented to improve a factory without further capital investment…
Read MoreDecoration Diaries: How Classic Print Company Overcame Dye Migration to Deliver a Complex Jacket Decorating Job
For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…
Read MoreUse Journals to Reduce Stress and Gain Perspective
During times like these, it is more important than ever to pay attention to personal well-being. While this may look different from person to person, there are a few actions that have been proven to help reduce stress and promote a positive outlook. Journaling just so happens to be one of them!…
Read More