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Editorial Type: Case Studies

Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

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Bluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success

The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.

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7 Trends From Impressions Expo Atlantic City 2025

Retro styles, boxy fits and specialty garment washes were among the standouts at the decorated apparel-focused show.

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Fanatics Blends Print & Apparel With ‘Gold Logoman’ MLB Jerseys & Cards

Six players will wear jerseys with special patches, which will then be turned into trading cards at the end of the season.

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New Era’s Vulgar MLB Cap Gaffe Was Completely Avoidable

The whole line of MLB caps is a little silly and not well-conceived, but one design unintentionally printed a vulgar Spanish word, drawing swift backlash.

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A Case Study in How To Elevate an Apparel Promotion Through Print

A trendy retail apparel brand used a variety of print products to create an upscale and unique branding experience.

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Four Merch Takeaways From South by Southwest

The Austin festival is a tastemaking event for culture, and its merchandise is no different.

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Convergence Corner: Navigating a Last-Minute Reprint on a Million-Plus Unit Project

Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

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Eagles Super Bowl Win Offers Fun & Valuable Promo Lessons

Take inspiration from apparel, headwear and print products that are showing up everywhere in a city that loves to celebrate big victories.

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Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl

The merch collection included a viral face roller made from an actual Coors Light can and a sloth-inspired loungewear set.

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