Working with restaurant or food-service clients on promotional uniforms can be tricky, especially when so many places have unique requirements for look and functionality. To help point distributors in the right direction, Lisa Denham, marketing director for Executive Apparel, Philadelphia, shared a case study on a restaurant uniform promotion that went particularly well. It shows…
Read More
In this free download, you’ll find 10 great case studies, submitted by some of the industry’s top suppliers, on how distributors used their products in thoughtful, fun or powerful ways. Hopefully, these promo ideas provide that last bit of inspiration you need for your clients’ upcoming promotions, or spark some ideas later on when you’re in a creative funk…
Read More
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read More
It was a rainy day in New York City on Tuesday morning, and while that might be enough to keep New York Fashion Week attendees running for cover, Moda Operandi tried a different approach. According to WWD, the fashion brand had a crew ready outside the Tory Burch show…
Read More
Some short examples I’ve pulled out from a larger article of mine that offer interesting ways to use kitchen items promotionally.
Read More
A short video showing the free T-shirts given out at the 2011 Broad Street Run in Philadelphia.
Read More
A short video showing off sponsor logo placement, as well as overall printing technique and make, of the free shirts given out to every registrant of the 2011 Philadelphia Broad Street Run.
Read More
Project Rev is a website that follows 9 small-business owners as they are given marketing help, advice and funding for a year. The site provides an interesting window into the promotional struggles small businesses can face.
Read More
Discussing a case study from the New York Times about a small apparel seller’s experience with Google’s paid advertising platform versus free social networking methods
Read More
Internet confession time: I’m pretty nerdy. This may not come as a surprise to those of you for who have been following this blog for a while, but for new readers, let me bring you up to speed.
I just recently moved, and I had to pack up about 1,500 comic books*. One of the best gifts my girlfriend has given me is an Xbox 360, which I don’t use to play sports games or shooters, but usually old Genesis games like Altered Beast and Shining Force. And maybe most tellingly, when my girlfriend first met me, she asked why there were so many toys in my room. In my defense, they were awesome “toys,” like old Transformers and classy Marvel Legends figures, but I suppose her point still stands.
Read More