Think Ink with Cross Pens: 4 ways to win at corporate gifting
Read MoreThink Ink with Cross Pens: 4 ways to win at corporate gifting
Editorial Type: Case Studies
Case Study: How Executive Apparel Helped Solve a Restaurant’s Promotional Uniforms Problem
Working with restaurant or food-service clients on promotional uniforms can be tricky, especially when so many places have unique requirements for look and functionality. To help point distributors in the right direction, Lisa Denham, marketing director for Executive Apparel, Philadelphia, shared a case study on a restaurant uniform promotion that went particularly well. It shows…
Read MoreCase Studies Vol. 1: Get Inspired With 10 Great Promo Ideas
In this free download, you’ll find 10 great case studies, submitted by some of the industry’s top suppliers, on how distributors used their products in thoughtful, fun or powerful ways. Hopefully, these promo ideas provide that last bit of inspiration you need for your clients’ upcoming promotions, or spark some ideas later on when you’re in a creative funk…
Read MoreWhich Presidential Candidate Spends the Most on Promotional Products?
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read MoreModa Operandi Perfects the Rainy Day Promotion
It was a rainy day in New York City on Tuesday morning, and while that might be enough to keep New York Fashion Week attendees running for cover, Moda Operandi tried a different approach. According to WWD, the fashion brand had a crew ready outside the Tory Burch show…
Read More3 Ways to Make Promotional Kitchen Items Really Cook
Some short examples I’ve pulled out from a larger article of mine that offer interesting ways to use kitchen items promotionally.
Read MoreVideo: Broad Street Run Tee
A short video showing the free T-shirts given out at the 2011 Broad Street Run in Philadelphia.
Read MoreFree Tee From the 2011 Broad Street Run
A short video showing off sponsor logo placement, as well as overall printing technique and make, of the free shirts given out to every registrant of the 2011 Philadelphia Broad Street Run.
Read MoreProject Rev and Small-business Marketing
Project Rev is a website that follows 9 small-business owners as they are given marketing help, advice and funding for a year. The site provides an interesting window into the promotional struggles small businesses can face.
Read MoreGoogle AdWords vs. Social Networking for Small-Business Promotion
Discussing a case study from the New York Times about a small apparel seller’s experience with Google’s paid advertising platform versus free social networking methods
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