Case Studies Archives - Page 4 of 24 - Print & Promo Marketing

Four Merch Takeaways From South by Southwest

The Austin festival is a tastemaking event for culture, and its merchandise is no different.

Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

Take inspiration from apparel, headwear and print products that are showing up everywhere in a city that loves to celebrate big victories.

The merch collection included a viral face roller made from an actual Coors Light can and a sloth-inspired loungewear set.

The story underscores how print products complement other promotional products – and can even become the star of the show.

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

The show offered plenty of ideas and inspiration across categories like drinkware, writing instruments and home goods.

Paper products, sustainability, decoration and data: A look at print’s place at the promo industry’s first trade show of the year.

Gift practical promo from one of the industry’s top categories.