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Editorial Type: Case Studies

New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

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From ‘Virtually Worthless’ to Richly Rewarding

A sale of a business that goes from the buyer’s first introduction to the seller, to a signed letter of intent in just six days? It isn’t a typical deal, but we had one that actually unfolded that way. This is its story.

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Convergence Corner: Lessons in Growth From Brewery Branding Co.

Brewery Branding Co. Founder Jeremy Wood details how his distributorship grew alongside the craft beer boom and how it successfully brought decoration in-house.

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How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree

General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

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Local Businesses Give Out Promo at Pride Celebration in Philly Suburbs

The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.

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The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and resales are already listed on eBay with the game almost two months away.

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Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Seattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar and venue is meeting demand for merchandise by printing its own T-shirts.

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Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music festival.

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Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.

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