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Editorial Type: Case Studies

Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl

The merch collection included a viral face roller made from an actual Coors Light can and a sloth-inspired loungewear set.

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Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction

The story underscores how print products complement other promotional products – and can even become the star of the show.

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‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

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Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.

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ASI Orlando 2025: Top Hard Goods Trends

The show offered plenty of ideas and inspiration across categories like drinkware, writing instruments and home goods.

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ASI Orlando 2025: 6 Print Trends From the Show Floor

Paper products, sustainability, decoration and data: A look at print’s place at the promo industry’s first trade show of the year.

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Editor’s Picks: Convenient Water Bottles

Gift practical promo from one of the industry’s top categories.

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Promo Lessons From the Weirdest Brand Collaborations of 2024

They might be the strangest thing you’ve seen all year – but these companies are doing something right with their co-branding.

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Rash of Drone Sightings Prompts Outpouring of Moment Merch

The mystery playing out over the skies of New Jersey and New York has spurred a bevy of drone-themed merchandise to commemorate the strange phenomenon.

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Convergence Corner Podcast: How One Proforma Owner Saw the Value in Print & Promo Together From the Start

Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.

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