The Woodinville, Washington, distributor created ballpark giveaways as part of multiple co-branded events with Mattel and multiple MLB teams.
Read MoreHow BDA Combined MLB and ‘Barbie’ for Mattel’s Ballpark Theme Nights
Editorial Type: Case Studies
All Aboard: Public Transit Merch Rides Into Newfound Popularity
Transportation agencies across the United States are using swag to up brand awareness and convey community pride
Read MoreASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor
Nineties fashion, mission-driven companies and product innovations all shined at the show. A look at product trends and popular decoration techniques from the ASI Show in Chicago.
Read MoreApparel Lessons From Nike and Lululemon’s Olympic Collections
If Lululemon and Nike’s Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.
Read MoreCompostable Polyester & Paper Yarn Among Innovations at Fiber Trade Show
Sustainability was a prominent story at theFunctional Fabric Fair, a two-day sourcing show in New York City.
Read MoreConvergence Corner: Combining Print and Promo for the Hospitality and Gaming Industries
SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.
Read MoreWhite Castle Enters ‘Borderlands’ With Augmented Reality Packaging
The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.
Read MoreTaking Pride in LA Ugg Activation
CR&A Custom, based in Los Angeles, recently had the opportunity to work on a project with the Ugg brand team to craft a float for the annual Los Angeles Pride Parade. And, notes Carmen Rad, president, “Besides printing and installing of a moving print with people, we had to consider other elements of this project…
Read MorePhiladelphia Celebrates Juneteenth With Parade & Festival
The Civil War’s finale in April 1865 didn’t mark the end of slavery. Though the Emancipation Proclamation had been enacted two years prior, Abraham Lincoln’s decree that freed all slaves in the Confederacy couldn’t be enforced in still-contested states. Soldiers marched through the South months after the war ended, proclaiming slaves’ emancipation and enforcing it…
Read MoreConvergence Corner: Memorable Onboarding Experiences
The idea of offering a client a one-stop shop is pretty appealing. Especially in the age of kitting, customers want to place a single order for their print products, their apparel, and their promo products. The easier you can make the process for them, the more likely they are to repeat business and tell their…
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